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Manager, Campaigns

Roodepoort, GP, South AfricaPosted Yesterday
Full-timeonsite

Job Description

Manager, Campaigns

  • Full-time
  • Business Segment: Insurance & Asset Management

Company Description

Standard Bank Group is a leading Africa-focused financial services group, and an innovative player on the global stage, that offers a variety of career-enhancing opportunities – plus the chance to work alongside some of the sector’s most talented, motivated professionals. Our clients range from individuals, to businesses of all sizes, high net worth families and large multinational corporates and institutions. We’re passionate about creating growth in Africa. Bringing true, meaningful value to our clients and the communities we serve and creating a real sense of purpose for you.

Job Description

To project manage the planning, execution, and generation of analytically informed personalized campaigns in accordance with business plans and objectives aimed at Acquisition, Right-Sell, Entrenchment and Retention.Responsible for the design (In-partnership), execution and management of developed campaigns spanning across segments in PPB and BCB and executed in Internal & External Insurance Contact Centres as well as other channels where applicable (e.g. physical, entrenchment, and digital - Email, SMS, App, WhatsApp, Conversation portals.To strategize, plan and deliver quality campaigns according to and in alignment with the SBIB strategy and business requirements.To source leads and project manage multichannel marketing campaigns in conjunction with Group Marketing and Product Owners for the Insurance call centres. To develop campaigns insights and support the call centre by providing the required information to determine which campaigns to run, by when and for how long. To provide contingency support for Internal Sales Contact Centre, External Sales Contact Centres and include but is not limited to Campaign, Dialler and WFM support.

Qualifications

Type of Qualification: First Degree
Field of Study: Business Commerce or Marketing

Experience Required

Approximately 2-3 years’ experience in a direct and database marketing environment.Significant project management experience.
Data analysis and reporting experience (2 – 3 years)
Approximately 2- 3 years’ contact centre management or support experience.
Understanding of the relevant legislation and regulation (such as POPIA, KYC, FICA and any other marketing related regulations) and understanding of the importance of contact management principles and the impact thereof. Understanding of the requirements of the various product business units relating to sales and marketing. Experience working with CRM systems like Teradata CIM and VCX, SAP Customer Experience, Unica, Altarian and Salesforce Marketing Cloud
Exposure to a multi-channel omni-channel business environment.

Additional Information

Behavioural Competencies:

  • Adopting Practical Approaches
  • Articulating Information
  • Challenging Ideas
  • Checking Things
  • Examining Information
  • Exploring Possibilities
  • Interpreting Data
  • Meeting Timescales
  • Producing Output
  • Providing Insights
  • Team Working
  • Upholding Standards

Technical Competencies:

  • Demonstrated skill at developing consumer insights into actionable visual layout and campaigns.
  • Computer literacy (e.g. Microsoft Office)
  • Sales and marketing management skills
  • Project management skills

Job Location

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