Freelance Head of SEO (Strategic Lead)
Job Description
The Role
We are seeking a visionary Freelance Head of SEO to take full ownership of our organic growth strategy. You won't just be executing tasks; you will be the architect of our search engine dominance. Your goal is to move beyond "traffic for the sake of traffic" and deliver organic revenue growth through a sophisticated, data-backed SEO roadmap.
Key Responsibilities
Strategic Roadmap: Define and lead the global SEO strategy (Technical, On-page, and Off-page) aligned with our 2026 business goals.
Technical Excellence: Conduct deep-dive audits (Core Web Vitals, Crawlability, Indexing) and work closely with developers to ensure a flawless technical foundation.
Content Intelligence: Oversee Topical Authority mapping. Move beyond simple keywords to "Search Intent" clusters and EEAT-driven content strategies.
AI Integration: Implement AI-assisted workflows for scale (content Briefing, Data analysis, Internal linking) while ensuring "Helpful Content" compliance.
Performance Tracking: Manage the SEO budget and provide C-level reporting on Organic ROI, Share of Voice, and Conversion attribution.
Leadership: Manage and mentor existing content writers or external agencies to ensure high-quality, SEO-optimized output.
Required Expertise
Senior Experience: 6+ years in SEO with a proven track record of scaling high-authority domains (SaaS, E-commerce, or Media).
Data Stack: Expert mastery of GSC, Google Analytics 4, Screaming Frog, Ahrefs/Semrush, and Search Console Insights.
The "Product" Mindset: You treat SEO as a product, not just a marketing channel. You understand how UX and SEO intersect.
Business Acumen: You speak the language of "Revenue" and "LTV," not just "Rankings."
How to Apply
We don't want a standard pitch. Please provide:
Case Study: One specific example of a site you scaled from $X$ to $Y$ organic revenue.
The "First 30 Days": A brief outline of your audit process when taking over a new domain.
Tooling: Your preferred tech stack for 2026 SEO.