Area Sales Manager
Job Description
Davidson Homes is proud to be Certified™ by Great Place To Work® for 2026. The prestigious award is based entirely on what current employees say about their experience working at Davidson. 90% of employees at Davidson said it’s a great place to work, compared to 57% of employees at a typical U.S. based company.
Davidson Homes: Pioneering Excellence in Homebuilding Since 2009
Founded on Adam Davidson’s vision, Davidson Homes has been redefining what it means to call a place "home" through unparalleled craftsmanship and a personalized homebuying experience. We're not just building homes; we're crafting communities where every space is designed to empower, engage, and elevate its inhabitants. At the heart of our mission is a commitment to excellence, innovation, and inclusivity, creating a culture where diversity is celebrated, and challenges are met with creative solutions.
Come join Davidson Homes as we continue to grow! We are looking for experienced team players to join one of the fastest growing home builders in the country.
Position Description: The Area Sales Manager is responsible for driving sales growth, profitability, and operational excellence across the assigned division. This role leads, develops, and holds accountable a team of New Home Consultants while owning local market strategy, sales execution, and forecasting accuracy. The ASM plays a key leadership role in aligning field execution with broader division and company objectives.
Key Responsibilities:
Sales Leadership & Talent Development
Recruit, onboard, train, and retain high-performing sales talent within the division
- Lead, coach, and develop New Home Consultants to consistently achieve and exceed sales targets
- Establish clear performance expectations, KPIs, and individual development plans aligned with division goals
- Foster a culture of accountability, continuous improvement, and customer-centric selling
- Conduct regular field engagement and performance coaching
Sales Strategy & Market Execution
- Develop and implement effective sales strategies to drive growth, absorption, and profitability
- Analyze market trends, competitive activity, and customer insights to identify opportunities for expansion
- Translate division-level goals into actionable community-level execution plans
- Partner with leadership to refine pricing, product positioning, and incentive strategies
- Support marketing initiatives and promotional strategies to maximize traffic and conversion
Revenue Performance & Forecasting
- Own sales performance across the assigned area, ensuring achievement of sales, margin, and closing targets
- Develop and maintain accurate sales forecasts; proactively identify risks and implement corrective actions
- Monitor and analyze sales metrics, conversion rates, backlog health, and absorption pace
- Provide regular reporting and insights to division leadership on performance and trends
- Contribute to financial planning, including budget alignment and revenue projections
Operational Execution
- Ensure consistent execution of sales processes, tools, and customer experience standards
- Partner with Construction and Operations to align inventory readiness and delivery timelines
- Identify operational inefficiencies and implement process improvements
- Ensure compliance with company policies and regulations
Cross-Functional Collaboration
- Collaborate with Marketing, Construction, and Finance to align sales initiatives with business objectives
- Partner with marketing on lead generation and campaign effectiveness
- Provide field insights to leadership to support strategic planning
- Support product development and community positioning
Customer Experience & Relationship Management
- Build and maintain strong relationships with customers and stakeholders
- Ensure a high-quality customer experience from initial engagement through closing
- Manage and resolve escalated customer concerns
- Promote customer retention and referrals
Data-Driven Decision Making
- Analyze sales and market data to inform strategy and improve outcomes
- Track KPIs and adjust tactics based on performance trends
- Utilize CRM systems to manage pipelines and performance
Minimum Qualifications:
- Bachelor’s degree in business administration, marketing, or a related field.
- 5+ years of experience in sales management in the construction industry.
- Proven track record of achieving sales targets and driving growth.
- Excellent communication and interpersonal skills.
- Strong leadership and team management skills.
Preferred Experience and Qualifications:
- Master’s degree in business administration, marketing, or a related field.
- Experience in managing remote sales teams.
- Experience in using CRM software.
- Knowledge of construction industry trends and regulations.
- Ability to travel as needed.
Physical Demands:
- Standing [40% of time]
- Sitting [60% of time]
- Lifting [up to 50 lbs.]
EEO Statement: Davidson Homes LLC is an equal-opportunity employer. The company will provide equal opportunities in employment to all employees and applicants for employment. No person will be discriminated against in employment because of race, religion, color, sex, age, national origin, disability, genetic information, military status, sexual orientation, gender identity or any other characteristic protected by applicable federal or state law. This policy applies to all terms, conditions, and privileges of employment and all policies of the company.