SVP, Social Content

Company description Publicis Groupe Canada is the Canadian subsidiary of Publicis Groupe, the second largest communications group in the world and a global leader concentrated within four main activities: Communication, Media, Data and Technology. Publicis Groupe Canada represents the vision of a set of collaborative and integrated agencies that offer expertise and insightful services to many of the biggest brands in North America. Publicis Groupe Canada is committed to its Diversity, Equity and Inclusion mandate which focuses on four pillars: Education, Talent Management, Outreach and Giving Back. Since the mandate's launch in 2020, they have made strong and continued growth in all their pillars including top-tier mental health benefits, regular education sessions for employees, six business resources groups for employees of various backgrounds and their allies and developing training and scholarships programs with POV and the Miami Ad School Canada. The Groupe also launched This Is The Job, an initiative designed to work with Canada's largest school boards to change the complexion of the marketing industry and inspire racialized teens and young adults to consider a career in the industry. Canadian brands include: Publicis Canada (Publicis Canada, Hawkeye, Razorfish, Publicis Health, ThePubProductions, Nurun, Publicis Sports & Entertainment), Publicis Media (Starcom, Spark Foundry, Zenith), Leo Burnett (Leo Burnett Canada, Ove Brand Design, Leo Burnett Design), Saatchi & Saatchi (Saatchi & Saatchi Canada, Synergize, TPM),MSL Canada/North Strategic (North Strategic, MSL Canada, Notch Canada) and Publicis Sapient. Overview We’re on the hunt for an SVP, Social Content who understands that modern social success is built at the intersection of community insight, cultural relevance, and the craft of execution. Based in Toronto, you will shape our content product and positioning, turning it into a defining pillar of a new social-first agency. This role goes far beyond content calendars and community management. It’s about creating the systems, frameworks, and strategic thinking that enable brands to earn attention, build advocacy, and drive measurable business outcomes at scale. You will define the agency’s point of view on the future of content, especially as AI reshapes how audiences discover, engage with, and contribute to brand storytelling. We believe the strongest content strategies are informed by community behavior, and the most impactful community programs are fueled by exceptional content. You will architect a model where strategists, creators, community experts, and creatives work together to transform audience insights into content systems that are culturally relevant, platform-native, and designed to evolve. By connecting these specialized disciplines, you will ensure our work is grounded in audience truth, elevated through creative excellence, and continuously optimized through performance and participation. We’re a growing agency, which means we need visionary builders, not passengers. You will act as the ultimate decision-maker across content strategy, editorial ecosystems, community engagement approaches, social plans into larger campaigns, and structuring always-on programming. You’ll champion innovation, encouraging your team to test, iterate, and rethink conventional approaches while continuously evolving how we create, distribute, and measure content in an increasingly fragmented landscape. Relationships and leadership matter deeply here. You will model solution-oriented leadership in real time, serving as a calm, confident, and perspective-driven presence through shifting priorities. As a mentor, collaborator, and knowledge sharer, you will develop talent, create clarity, and foster a culture where diverse perspectives lead to stronger ideas. You will build trusted relationships with clients, agency partners, and internal teams while ensuring content and community remain central to how brands connect with audiences. If you’re excited by the idea of defining the future of content and community, building scalable systems for social growth, and leaving your mark on a fast-moving, social-first agency, we should talk. Responsibilities Product Positioning: Shape and define the agency’s content product positioning as a fully integrated offering within the agency. Cross-Functional Integration: Serve as the key architect on staffing models and workflows within the department as well as design interdepartmental collaboration, in concert with other heads of department, to drive stronger outcomes. Product Excellence: Oversee content strategy, editorial planning, community engagement approaches, social plans into brand campaigns, and always-on programming, ensuring best-in-class output. Business Impact & Measurement: Connect content and community performance directly to client and agency business objectives, feeding into measurement frameworks that demonstrate value, drive optimization, and unlock growth opportunities. Growth & Financial Drivers: Actively contribute to and lead content and community strategies for key organic growth efforts and new business pitches, aligning planning and resourcing with team and client P&L. Team Development & Culture: Oversee team development, resource planning, coaching, and succession planning while fostering an inclusive culture grounded in accountability, curiosity, respect, and diversity of thought. Knowledge Sharing & Agency Leadership: Serve as a trusted resource across the agency, developing thought leadership, identifying opportunities to advance our craft, and contributing to agency-wide innovation and ways of working. Client Partnership: Build deep, trust-based relationships with senior client stakeholders, acting as a strategic advisor who identifies opportunities, solves complex challenges, and inspires confidence in our approach. Qualifications Executive Track: 12+ years of experience in content, community, social, editorial, or integrated agency environments, including proven success managing and mentoring senior-level talent. Content Systems Expertise: Demonstrated experience building and scaling content ecosystems, editorial frameworks, and community programs across tier one global brands AI & Future-Proofed Mindset: A track record of embedding emerging technologies and AI workflows into content and community operations, whether through content creation, audience intelligence, workflow optimization, social listening, or engagement innovation. You don’t just have a point of view on where content is heading—you are actively building the systems that will define its future. Operational & Commercial Excellence: Experienced in designing scalable operating models, resource plans, and workflow systems while maintaining a strong understanding of client and team P&L, business objectives, and performance measurement. C-Suite Presence: Excellent communication, storytelling, and presentation skills, with the confidence and executive presence required to influence senior stakeholders and clients. Agency DNA: An innovative, entrepreneurial leader who thrives in a fast-paced, collaborative, and evolving environment. You are relentlessly curious, proudly accountable, and committed to continuously improving the craft, culture, and impact of the teams around you. You bring a solution-oriented mindset, create clarity in complexity, and balance ambitious thinking with practical execution. Additional information Salary Transparency matters to us. The salary range for this position is $200,000 -$225,000 per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data. AI Use We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people. Publicis Canada is committed to building a diverse workforce representative of our community. We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital / family status, sexual orientation, gender identity, aboriginal status, age, disability or persons who may require an accommodation, to apply. If you require a specific accommodation please contact Human Resources at 416-925-7733 or by email at [email protected]

Executive Track: 12+ years of experience in content, community, social, editorial, or integrated agency environments, including proven success managing and mentoring senior-level talent. Content Systems Expertise: Demonstrated experience building and scaling content ecosystems, editorial frameworks, and community programs across tier one global brands AI & Future-Proofed Mindset: A track record of embedding emerging technologies and AI workflows into content and community operations, whether through content creation, audience intelligence, workflow optimization, social listening, or engagement innovation. You don’t just have a point of view on where content is heading—you are actively building the systems that will define its future. Operational & Commercial Excellence: Experienced in designing scalable operating models, resource plans, and workflow systems while maintaining a strong understanding of client and team P&L, business objectives, and performance measurement. C-Suite Presence: Excellent communication, storytelling, and presentation skills, with the confidence and executive presence required to influence senior stakeholders and clients. Agency DNA: An innovative, entrepreneurial leader who thrives in a fast-paced, collaborative, and evolving environment. You are relentlessly curious, proudly accountable, and committed to continuously improving the craft, culture, and impact of the teams around you. You bring a solution-oriented mindset, create clarity in complexity, and balance ambitious thinking with practical execution.

Product Positioning: Shape and define the agency’s content product positioning as a fully integrated offering within the agency. Cross-Functional Integration: Serve as the key architect on staffing models and workflows within the department as well as design interdepartmental collaboration, in concert with other heads of department, to drive stronger outcomes. Product Excellence: Oversee content strategy, editorial planning, community engagement approaches, social plans into brand campaigns, and always-on programming, ensuring best-in-class output. Business Impact & Measurement: Connect content and community performance directly to client and agency business objectives, feeding into measurement frameworks that demonstrate value, drive optimization, and unlock growth opportunities. Growth & Financial Drivers: Actively contribute to and lead content and community strategies for key organic growth efforts and new business pitches, aligning planning and resourcing with team and client P&L. Team Development & Culture: Oversee team development, resource planning, coaching, and succession planning while fostering an inclusive culture grounded in accountability, curiosity, respect, and diversity of thought. Knowledge Sharing & Agency Leadership: Serve as a trusted resource across the agency, developing thought leadership, identifying opportunities to advance our craft, and contributing to agency-wide innovation and ways of working. Client Partnership: Build deep, trust-based relationships with senior client stakeholders, acting as a strategic advisor who identifies opportunities, solves complex challenges, and inspires confidence in our approach.