Job Description
ABOUT THE ROLE
The Senior Social Media & Influencer Executive is responsible for managing and growing the agency's social media presence across client accounts, delivering content-led strategies that cut through in sport and entertainment. This is fundamentally a social media role - owning channel management, content planning, community engagement, and performance reporting day to day.
Influencer management forms a supporting part of the remit: identifying relevant talent, coordinating campaign activity, and ensuring influencer content lands in line with client objectives. The right candidate will be platform-savvy, creatively curious, and comfortable working at pace across multiple accounts.
KEY RESPONSIBILITIES
Implement social media strategies:
Execute social media goals and objectives aligned with overall brand strategy
Support audience research and competitive analysis initiatives
Maintain consistent brand voice and visual identity across assigned social media platforms
Manage and execute social media content calendars
Monitor social media performance metrics and contribute to regular reporting
Execute social media campaigns:
Implement social media campaigns, including paid and organic initiatives
Collaborate with internal teams (e.g., creative, sales) to execute integrated social media campaigns
Support influencer partnerships and relationship management
Manage assigned social media budgets
Community management:
Monitor and respond to social media mentions and messages in a timely and professional manner
Engage with followers and nurture community relationships
Identify potential issues and escalate social media crises appropriately
Foster a positive and engaging online community
Influencer Identification & Outreach
Research and identify relevant influencers across Instagram, TikTok, YouTube, X and emerging platforms, with a focus on sport and entertainment audiences
Develop and execute targeted outreach strategies, building and maintaining a strong network of talent relationships
Lead contract negotiations and secure competitive campaign rates aligned with client budgets
Campaign Planning & Execution
Develop and deliver comprehensive influencer marketing campaigns from brief through to completion, aligned with client objectives
Author detailed campaign briefs and clear influencer guidelines that set up talent for success
Monitor campaign progress against KPIs and provide regular, structured updates to clients and internal stakeholders
Content Strategy & Creative Development
Collaborate closely with influencers on creative concepts, ensuring content is on-brand, engaging, and platform-native
Provide direction on content formats, messaging hierarchy, and brand guidelines throughout production
Oversee content delivery, reviewing and approving outputs to ensure quality and consistency
Platform Management & Analytics
Manage live social media campaigns across platforms, maintaining oversight of posting schedules and performance
Use social listening tools to track conversations, surface trends, and identify opportunities in real time
Analyse campaign data, extract meaningful insights, and present findings in clear, actionable reports
Client Relations
Build and nurture trusted relationships with clients, acting as a reliable day-to-day point of contact on influencer activity
Communicate proactively on campaign progress, flagging risks and opportunities before they become issues
Develop strategic recommendations that help clients continuously improve their influencer marketing approach
Industry Knowledge & Innovation
Stay current on platform developments, algorithm shifts, and emerging influencer trends across sport and entertainment
Attend relevant industry events and conferences to build knowledge and expand the agency's talent network
ABOUT YOU
Bachelor's degree in Marketing, Communications, Journalism, or a related field.
5+ years of experience in social media marketing, with a strong focus on influencer marketing and campaign execution.
Proven success managing and optimizing influencer and social media campaigns across platforms including Instagram, TikTok, Facebook, X (Twitter), LinkedIn, and YouTube.
Strong understanding of social media trends, algorithms, content strategy, advertising platforms, analytics, and performance reporting.
Experience with influencer sourcing, negotiation, contracting, talent relationship management, and client communications.
Proficiency in social media, content creation, social listening, and project management tools, including Hootsuite, Sprout Social, Canva, Adobe Creative Suite, Brandwatch, Mention, Asana, and Trello.
Excellent written, verbal, presentation, organizational, and stakeholder management skills.
Creative storyteller with strong attention to detail, analytical thinking, and the ability to work independently and collaboratively.
Experience in the sports and entertainment industry is preferred.