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Job Description
Job Purpose
Kofax is looking for a smart and savvy Social Relations Manager who will report to the Senior Director, Corporate Communications. You will be required to think strategically, execute on tactics and build organic and paid social programs. You are articulate, collaborative, innovative, adaptable and passionate about driving culture, alignment and engagement.
Key Responsibilities
Organic Social Media Social Media Oversighto Own and
execute the global social media program by managing content distributed on all
company social media properties including the internal communications platform,
corporate Twitter, Facebook, LinkedIn, YouTube and SlideShare. o Research
and implement best practices to ensure Kofax is using appropriate platforms.
Obtain Kofax access to LinkedIn Live, for example.o Create
and execute social media campaigns to engage selected audiences.·
Social Advocacy o Build and
manage internal and external advocacy programs to grow social awareness and
adoption among Kofax employees and business partners. o Work with
Corporate Marketing team to identify external market influencers and build
programs to extend Kofax’s reach and thought leadership through these external
influencers and channels.o Implement
and support executive social media plan to develop thought leadership status
and initiate engagement with influencers.·
Social Media Analysis o Determine
available and appropriate metrics to provide relevant insights into social
media programs.o Provide
monthly reporting and analysis on selected key benchmarks and competitive
positioning in the social space. o Apply
data to provide insights on content consumption and propose areas for improvement.
Research and recommend improvements to social listening actions to garner conversation trends and advise on content and subject matter expertise needed to engage.
While the job description describes what is anticipated as the requirements of the position, the job requirements are subject to change based upon any changing needs and requirements of the business.
Qualifications
Minimum Qualifications
1 year of cumulative communications experience.
Outstanding writing and verbal skills. Ability to apply Kofax Brand Guidelines to communicate complex information in a simple, engaging way.
Self-motivated, detail-oriented, creative and collaborative.
Ability to thrive in a fast-paced environment with a “get-things-done” attitude.
Proficiency in researching and applying best practices, processes and methodologies used by best-in-class organizations.
Preferred Qualifications
BA/BS in marketing, communications, journalism or related discipline
Kofax, Inc. is an Equal Opportunity Employer M/F/Disability/Vets