Marketing Specialist
Job Description
Brock University is located on the traditional territory of the Haudenosaunee and Anishinaabe peoples, many of whom continue to live and work here today. This territory is covered by the Upper Canada Treaties and is within the land protected by the Dish with One Spoon Wampum Agreement.
We are one of Canada’s outstanding comprehensive universities, where excellence and innovation thrive! Brock has been recognized as a Top Employer in Hamilton-Niagara for seven consecutive years. We have been ranked #3 as Canada’s Best Employers and top 10 as one of Canada’s Best Employers for Diversity. For 2025, Brock has been proudly recognized as one of Canada’s Top Employers for Company Culture, ranked seventh by Forbes in partnership with Statista. At Brock, you will find a welcoming, inclusive community and an exciting range of meaningful career opportunities.
Ignite new possibilities for your career. Break through at Brock.
Post End Date:
June 24, 2026 at 11:59 PMThis job advertisement is to fill an existing vacancy in the Administrative Professional (Employee Group)About the Role:
Reporting to the Director, Marketing & Brand, the Marketing Specialist provides strategic marketing support and coordination for Brock's integrated marketing initiatives across assigned portfolios. Working closely with internal partners, the incumbent translates strategic direction into audience-focused marketing plans and campaigns that support growth, engagement, and brand objectives. The Marketing Specialist applies audience insights and performance data to inform recommendations, optimize performance, and coordinate complex, collaborative initiatives across the University.
The Marketing Specialist will:
- Define and continuously refine audience segments, value propositions, and market opportunities for assigned portfolios, aligned with University priorities;
- Contribute to the development of annual marketing strategies and plans with the Director;
- Develop, coordinate, and execute integrated marketing plans and campaigns that align audiences, messaging, channels, timelines, and resources;
- Collaborate with internal and external partners to deliver audience-focused marketing initiatives aligned with strategic objectives;
- Define and monitor success metrics aligned with marketing objectives and growth outcomes;
- Support testing, optimization, and continuous improvement of marketing initiatives based on performance data, audience insights, and market intelligence;
- Leverage data, research, and performance findings to identify opportunities, risks, and areas for improvement;
- Serve as the primary marketing contact for assigned portfolios, building relationships and maintaining an understanding of objectives, priorities, and opportunities;
- Translate business objectives and needs into clear marketing briefs and actionable plans;
- Facilitate alignment among stakeholders, subject matter experts, and marketing resources throughout the planning and execution process.
Key Skills and Experience:
- Undergraduate degree in Marketing, Public Relations, Communications or in a related field, or the equivalent combination of education and experience;
- Experience in strategic marketing or communications, with proven success in driving revenue growth through effective marketing;
- Experience planning and prioritizing marketing initiatives aligned to organizational goals;
- Broad experience across core marketing disciplines, with demonstrated depth in at least one area (e.g., digital marketing, content strategy, campaign planning, or analytics);
- Experience applying audience segmentation, persona development, and/or journey thinking to inform marketing approaches;
- Experience working with marketing technology, marketing automation, analytics, and related platforms that support marketing execution, measurement, and optimization;
- Experience working with data, insights, and performance metrics to inform decisions and optimize outcomes;
- Experience developing and applying marketing strategies across multiple channels;
- Strong prioritization and judgment skills in environments with competing demands;
- Ability to apply brand and messaging guidelines consistently across marketing initiatives;
- Solid proficiency with standard office and collaboration tools (e.g., Microsoft Office, project management platforms);
- Promotes and embodies inclusivity and respect within the workplace and the broader community;
- Strong communication and relationship management skills;
- Ability to translate strategic direction into clear, actionable marketing plans and initiatives.
Preferred or Asset Skills:
- Experience working in post-secondary or similarly complex, multi-stakeholder environments;
- Experience contributing to or developing marketing frameworks, planning approaches, or playbooks.
Salary and Total Rewards:
- Job Grade L, Salary Scale ($67,721-108,353);
- Target Hiring Range: $67,721-$70,000*
- This is a permanent position that includes:
- Health & Dental Benefits: Comprehensive extended health, dental, and vision coverage.
- Pension Plan: Enrollment eligibility in the Brock University Pension Plan.
- Vacation: Up to 3 weeks per year, in addition to university holidays.
- Professional Development: Eligibility for the Brock Tuition Waiver Program.
*The final salary is based on experience, internal equity, and budget considerations within the target hiring range.
We are committed to offering flexible work arrangements where possible as outlined in our Flexible Work Arrangement Policy. As a student-centered organization, all employees are required to work on campus as needed.
Brock University is committed to creating a respectful and equitable workplace. We strive to foster a culture of diversity and inclusion in our work and learning environments. We welcome applications from all qualified individuals and actively encourage applications from women, people with disabilities, members of the 2SLGBTQIA+ community, Indigenous Peoples, people who identify as Black, African and/or Caribbean, as racialized and/or as from ethnic and cultural minority groups, and other underrepresented demographic groups at Brock and in the Niagara region. Brock also recognizes intersectionality and the interconnected identities, histories, and experiences of these aforementioned groups.
We are committed to inclusive and barrier-free recruitment, and we accommodate the needs of applicants throughout all stages of the recruitment process, as outlined in our Employment Accommodation Policy and consistent with the requirements of the Ontario Human Rights Code. Please contact [email protected] if you require a disability related accommodation so we can ensure your participation needs are met.
Brock University does not use AI Technology at any stage of the recruitment process.
We appreciate all applications received. Candidates that are selected for an interview will be contacted.
Learn more about Brock University by visiting www.brocku.ca.