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Job Description
We are seeking an experienced Technical Marketing Manager to join our Shanghai team, supporting the entire Asia-Pacific region (including Japan and South Korea). Tektronix offers strong growth support with professional training resources. Join our fast-paced, high-energy team!
Core Responsibilities
Lead APAC regional technical marketing strategy & execution for key segments (Power, Semiconductor, Automotive), refine product technical value propositions based on regional customer workflows and industry value chains.
Translate technical features into market-oriented messages; develop localized technical content (whitepapers, case studies, demo scripts) for APAC (Japan & South Korea) to drive customer trust.
Provide regional technical market intelligence (trends, customer needs, competition) to support early market development; lead NPI technical launch & go-to-market plans in APAC.
Deliver technical training and develop sales tools to empower regional sales teams (Japan & South Korea); own APAC technical marketing KPIs and budget management.
Collaborate with global & cross-functional teams (R&D, Sales) to localize global campaigns; lead virtual teams for technical marketing projects (new market development, account-based initiatives).
Key Qualifications
Mandatory: Engineering degree (Electrical/Electronic related); deep technical understanding of test & measurement products/applications.
Minimum 8 years of high-tech technical marketing/sales experience; APAC regional experience (Japan & South Korea exposure) and knowledge of Power/Semiconductor/Automotive segments preferred.
Strong ability to bridge technical and marketing; proficient in developing technical marketing content.
Excellent cross-functional collaboration, project management skills; results-driven with strong KPI mindset.
Effective English communication (verbal/written); Japanese/Korean proficiency is a plus.
Self-motivated, pressure-resistant; willing to travel 25-30% across APAC (Japan & South Korea).
We have a great opportunity for an experienced Technical Marketing Manager, APAC to join our team in Shanghai. This role will support the entire Asia-Pacific region, including Japan and South Korea. Tektronix will invest in your personal and professional growth by providing you with education and training opportunities to keep current in your field. The work environment is fast-paced and high energy.
Ralliant Corporation Overview
Ralliant, originally part of Fortive, now stands as a bold, independent public company driving innovation at the forefront of precision technology. With a global footprint and a legacy of excellence, we empower engineers to bring next-generation breakthroughs to life — faster, smarter, and more reliably. Our high-performance instruments, sensors, and subsystems fuel mission-critical advancements across industries, enabling real-world impact where it matters most. At Ralliant we’re building the future, together with those driven to push boundaries, solve complex problems, and leave a lasting mark on the world.