Sr. Specialist Digital Operations

Purpose & Overall Relevance for the Organization:

• Support the digital business performance analytics function within the regional and local Digital Partner Commerce organization
• Ensure cutting edge analytics services are available to all market stakeholders, enabling them to take quantitatively based decisions

Responsibilities

• Co-prepare data analysis for specific account and country DPC team based on Regional DPC Business Analytics framework for (exemplary analytics areas may include but are not limited to):

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• Digital sales performance analysis & insights reporting
• Digital web performance analysis & insights reporting
• Digital account diagnostics
• Marketing campaign analysis and optimization
• Range analysis & quantitative assortment optimization
• Paid and organic on-site search analysis & optimization
• Translate analyses into engaging, actionable and easy to digest insights
• Implement global initiative testing and tracking solutions

• Accountable for data sourcing and management for specific account in partnerships with KAM
• Country point of contact for all key external stakeholders (eCom digital analytics, Market finance, etc.)
• Leverage data and reports to improve overall online business of specific account in country
• Ensure effective inputs and influence other stakeholders to take facts-based decisions
• Work with Regional DPC business analytics to input local insights and business reality, improve reporting structures and distil best practices across the region
• Input account specific insights to regional DPC Business analytics

Key Relationships

• Market DPC Partner Development
• Country DPC lead, Digital KAM and Operations
• Country KA team & CTC
• Country Sales Finance

Knowledge, Skills and Abilities: 

• Experience in different fields of digital measurement tools and measurement platforms for web analytics, Power BI, mobile, paid media, social, sentiment, SEO, among any other.
• Experience in eCommerce environment
• Experience with BI, Financial, Merchandising processes, tools and KPIs (preferably Adobe etc.)
• Profound experience with data and visualization techniques.
• Experience with B2B sales data.