Planning Director

Media Planning Director who can own the strategic media plan for a portfolio of clients and lead a team to deliver integrated, audience-led, results-driven planning. He/She be the person that will be able to turn a business problem into a clear communications task, align specialists across channels, and present recommendations that clients can confidently buy into. Just as important: He/She will be responsible to raise the standard of planning craft on the account and help grow the relationship.

Job Description:

Key responsibilities: Is accountable for leading the planning output across assigned clients, ensuring the team delivers the agency’s planning philosophy consistently and at the highest standard. They shape integrated communications strategies and media plans that are designed to drive measurable business value, reframing media as an investment (not a cost) and identifying opportunities that improve effectiveness and profitability. The Planning Director is responsible for guiding and developing Planning Managers and Executives—setting clear expectations, providing coaching, and driving continuous improvement in planning craft, storytelling, and strategic rigor. They partner closely with analytics, data, and activation teams to interrogate data, develop actionable insights, and translate real-time performance and learning into better planning decisions. They also collaborate with cross-functional leaders to ensure the right capabilities, tools, and products are deployed on the right clients at the right time—delivering great work, strengthening client relationships, and supporting sustainable growth.

Location:

Shanghai - Haisu Plaza

Brand:

Carat

Time Type:

Full time

Contract Type:

Fixed Term Contract （固定期限）