Job Description
- Permanent Role
- Melbourne Based
- Hybrid Ways of Working
We're REA
With bold and ambitious goals, REA Group is changing the way the world experiences property. No matter where you're at on your property journey, we're here to help with every step - whether that's finding or financing your next home.
Our people are the key to our success. At the heart of everything we do, is a thriving culture centred around high performance and care. We are purpose driven and collaborative, which drives innovation and our ability to make a real impact. As such, we’re proud to have been named in Australia’s “Top 5” Best Workplaces two years in a row, as well as being recognised as a Best Workplace for Women.
Where the team fits in
CampaignAgent is REA’s market-leading campaign funding and pay-later solution for real estate agents and vendors. As the business matures and regulatory expectations increase, CampaignAgent is transitioning from a high-growth product into a scaled, durable platform. The Head of Sales plays a critical role in this next phase.
This role owns agent-led revenue growth, translating CampaignAgent’s value proposition into disciplined, predictable sales execution across the agent channel. It is responsible for defining and executing the agent distribution strategy, building a high-performance sales cadence, and ensuring signed agencies convert into active, value-generating customers.
The role works closely with Marketing, Product, Customer, ResCom and the broader REA ecosystem to ensure CampaignAgent’s sales motion is aligned, data-driven and scalable.
What the role is all about
Agent channel strategy & growth
- Define and execute CampaignAgent’s agent distribution strategy
- Identify priority segments, regions and agency profiles for growth
- Translate product strategy into a clear, compelling agent sales motion
Sales execution & cadence
- Build and run a disciplined, repeatable sales cadence
- Establish clear activity standards, pipeline hygiene and conversion metrics
- Drive consistent execution across the sales team
Conversion & activation ownership
- Own conversion from signed → active agencies
- Partner with Customer teams to remove friction post-sale
- Ensure sales success is measured by activation and usage, not just contracts signed
Team leadership
- Lead, coach and develop a small, high-output sales team
- Set clear expectations, targets and accountability
- Create a performance culture grounded in trust, transparency and results
Marketing partnership & enablement
- Partner tightly with Marketing on agent acquisition and enablement
- Provide feedback on lead quality, messaging and campaign effectiveness
- Ensure strong hand-offs and shared accountability across the funnel
Product feedback & market intelligence
- Feed frontline insights into Product to prioritise features that unblock sales
- Surface agent objections, friction points and unmet needs
- Track competitor moves through the agent network and provide structured insights back to the business
Ecosystem leverage (ResCom & REA)
- Work closely with Residential Communities (ResCom) and other REA teams
- Leverage existing agency relationships to unlock warm leads and expansion opportunities
- Ensure CampaignAgent is positioned coherently within the broader REA ecosystem
Forecasting & performance management
- Deliver credible, data-driven forecasts
- Track leading indicators and pipeline health
- Use insights to course-correct early and improve predictability
Who we’re looking for
- 8–12+ years’ experience in sales or revenue leadership roles
- Proven experience selling to real estate agencies or similar B2B customer segments
- Experience building disciplined sales motions in scaling or platform businesses
- Demonstrated success leading small, high-performance sales teams
- Experience operating in regulated or high-trust environments (fintech, proptech, financial services desirable)
The REA experience
The physical, mental, emotional and financial health of our people is something we’ll never stop caring about. This is a place to learn and grow.
Some of our Perks & Benefits include:
- A hybrid and flexible approach to working
- Flexible leave options including, birthday leave and purchase additional leave
- Flexible parental leave offering for primary and secondary carers
- Our Because We Care program offers employees volunteering leave, community grants, matched payroll giving and our Community Café donates 100% of revenue to charity
- Hackdays so you can bring your big ideas to life
Our commitment to Diversity, Equity, and Inclusion
We are committed to providing a working environment that embraces and values diversity, equity and inclusion. We believe teams with diverse ideas and experiences are more creative, more effective and fuel disruptive thinking. If you've got the skills, dedication and enthusiasm to learn but don't necessarily meet every single point on the job description, please still get in touch.
Join our Talent Neighbourhood
Keen to be part of REA but didn't find a perfect match with this opportunity? Perhaps the timing isn't right? You should join our Talent Neighbourhood!
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