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App Specialist, Customer Onboarding, Global Customer Solutions (Multiple Languages)
Posted 1 weeks ago
Job Description
- Ensure accurate conversion tracking by advising on account and conversions setup, validation, and conversion window configuration. Identify and troubleshoot issues during app campaign launches.
- Drive down-funnel events and maximize lifetime value (LTV). Design and execute comprehensive media plans tailored to monetization models such as in-app purchase (IAP), in-app advertising (IAA), and hybrid strategies across both gaming and non-gaming verticals.
- Drive revenue growth and meet quarterly targets. Act as a consultant to help clients unlock new opportunities within the Google App Ecosystem.
- Demonstrate expertise in third-party MMPs (e.g., Adjust, AppsFlyer, Singular), iOS measurement frameworks (SKAdNetwork, ATT), and cross-platform data analysis, ensuring accurate attribution across Google Ads, Firebase, GA4, and MMPs.
- Partner with clients using data-driven insights. Advise on asset mix (images, video, and HTML5), conduct creative A/B testing, and ensure alignment with vertical best practices.