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Job Description
- Build and deliver data-driven pitches that demonstrate the value of creative optimization, driving advertisers to adopt best practices, and use creative product solutions.
- Develop a deep understanding of the full suite of creative product solutions, including first-party ads tools in Google Ads and GMP, GenAI consumer applications, Cloud GenMedia, gTech offerings and third-party creative tech partners.
- Identify gaps in creator marketing and develop tailored strategies for brands to collaborate effectively with the YouTube creator ecosystem.
- Partner with cross-functional teams to provide market-to-product feedback regarding creator tools and AI features, develop business cases for feature requests, and influence product prioritization.
- Empower sales teams by providing the frameworks and narratives needed to pitch creator-led strategies as a primary driver of audience engagement and ROI.