Content Specialist - 10 month Fixed Term Contract
Job Description
Who are we
Founded in 1896, Knight Frank was registered as Knight Frank LLP a Limited Liability Partnership, on 3 November 2003, registered in England & Wales at 55 Baker Street, London, W1U 8AN with the registered number of OC305934. Headquartered in London, UK, Knight Frank is one of the world's leading independent real estate consultancies. We work responsibly in partnership to enhance people's lives and environments in over 50 Markets, 600+ Offices, 20,000+ People, 1 Global Network.
At the heart of all we do are our Clients. A relationship built on trust is vital. As trusted partners in property, we act with integrity and care, understanding our clients’ unique needs and consistently thinking about the bigger picture to provide personalised, clear and considered advice across all areas of property. Through our deep understanding of key markets and sectors – both emerging and established – we are dedicated to meeting and exceeding their property goals.
A true partnership is a balanced one, and our People are passionate about, and committed to, making our business inclusive and diverse. We give every individual the space and opportunity to perform at their best and be recognised for the immense value they bring. We empower everyone to have autonomy in their role and encourage them to use their voice in how we can make a positive impact as a firm and shape the future of real estate, the built environment and the impact on the communities we serve. Our collaborative and engaged teams provide excellent and dedicated client service. In our workplace, opinions are respected, everyone is invited to contribute to the success of our business and innovation, and new ideas are celebrated.
In 2021 we celebrated our 125th anniversary and set out Our Desired Future, cemented in three pillars: People Potential, Client Centricity and always Creating our Future, together. Learn more about what sets us apart here.
About The Role
The Firm
Knight Frank is the largest independent property consultancy in the world and, by the nature of being a partnership, our decisions are made by and for our people with a focus on long-term impact.
Our purpose - to work responsibly, in partnership, to enhance people’s lives and environments - means that we empower our people to have autonomy in their role and encourage them to think differently about how we can make the difference through our work and behaviour. For our clients, our purpose drives us to provide innovative property solutions that add tangible value across a variety of sectors and services.
A true partnership is a balanced one and we are committed to making our business inclusive, giving people the opportunity to perform at their best and be recognised for the individual value they bring. Most importantly, we know there is so much we can do together to transform our business and the property industry. We invite you to be at the centre of that change and join a partnership defined by our people and the spirit of possibility.
The Role:
We have an opportunity for a talented web content writer/specialist to join our Marcomms content team. The content team produce content to support all business units within Knight Frank however, this role works primarily across our website with a primary focus on Residential. We’ve been through an exciting transition on our website as we migrate to a new CMS and start to invest in our user journeys and this role will work closely with the web & UX teams as well as the Senior Web Content Specialist to ensure that our web content accurately reflects our various services and business lines as well as ensuring that our pages rank (and continue to do so) from an SEO/LLM perspective.
About You:
You’re an excellent digital writer with equally strong SEO knowledge who has experience working with web product and technical SEO teams to ensure you deliver a digital product that offers a positive UX. You’re strategic, innovative, collaborative and able to problem solve and put the user first whilst also being able to work to timelines and manage stakeholder expectations. You can manage up, sideways and down and are comfortable pivoting between different brand needs and expectations and thrive in a fast-paced environment. If this sounds like you then read on!
Responsibilities:
Work collaboratively to deliver a content strategy perspective throughout the product development process. Influence strategic decisions throughout the product development process to improve the overall experience and ensure consistency across platforms.
Writing web content with the user experience at its heart.
Using data to inform and test content choices and communicating those decisions to the business.
Use SEO strategies to maximise the online visibility of our website.
Proficient with platforms such as SEMrush, Google Search Console, and GA4 and have experience of tracking keyword performance and optimising content where necessary.
Use our CMS to upload and manage content across the web.
Prioritise work according to business priorities.
Professional Experience:
The ideal candidate must have:
Excellent level of written English.
A sharp eye for editorial detail such as grammar and editorial structure.
Experience in all areas of digital content publishing, planning and editing.
Proficient with SEO/LLM best practice and has the ability to implement digital strategies.
Experience using data to make data lead strategic decisions.
Experience working with product teams to maximise the user experience.
A self starter who can take a brief but also create their own briefs with minimum supervision.
A dual-minded approach: You’re highly creative but can also be process-driven, think scale, and rely on data to make decisions.
The ability to follow brand guidelines, experience of using a CMS and editing images, working knowledge of coding HTML, excellent attention to detail and strong project management skills. Senior stakeholder experience a bonus.
Excellent attention to detail.
Professional with a ‘can do’ attitude.
Competitive salary
Please note: this is a Direct Search led by Knight Frank. Applications from recruitment agencies will not be accepted nor will fees be paid for unsolicited CVs, even if provided by PSL agencies.