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Job Description
Senior Director, Social & Influencer
Department: Creators & Casting
Employment Type: Full Time
Location: New York
Description
As a Senior Director on the Creators & Casting team, you’ll serve as a senior client lead and team leader, guiding large-scale creator-led campaigns from strategy through execution. You’ll provide a sharp cultural POV, ensure programs deliver measurable impact, and help shape the future of the agency’s creator capabilities. You’ll also mentor and inspire the team, acting as a bridge between day-to-day delivery and senior leadership.
Ready to join a team that's been on Fast Company's Most Innovative list for three years running, made the Ad-Age A-List and been named Agency to Watch 2025, and took home Campaign AOY in 2025 and PR Week Midsize AOY 4 years in row (2023, 2024, 2025 and 2026)?
Keep reading.
This position is full-time, requires a hybrid work schedule, and is only available in New York.
Keep reading.
This position is full-time, requires a hybrid work schedule, and is only available in New York.
Key Responsibilities
- Lead creator-led programs, ensuring strategies align with brand objectives and cultural insights
- Serve as a trusted strategic partner and client lead, presenting ideas, strategies, and recommendations with confidence to senior brand stakeholders
- Oversee multiple program teams, ensuring work is integrated, creative, and measurable
- Guide and approve strategies, casting recommendations, and contract negotiations led by the broader team
- Partner with the SVP and executive leadership to evolve the Creators & Casting practice, expanding capabilities and refining processes
- Mentor and manage mid-level and junior staff, fostering a culture of accountability, growth, and operational excellence.
- Anticipate client and market needs, proactively developing new solutions and opportunities
- Contribute to new business efforts, leading creator strategy and presenting to prospective clients
- Track, measure, and analyze performance across programs to deliver insights and push innovation
Requirements
- 7-9 years of experience in influencer/creator marketing, social strategy, or related field
- Proven track record of leading large-scale creator campaigns for major consumer brands
- Exceptional client leadership, communication, and presentation skills
- Deep knowledge of creator ecosystems, cultural trends, and platform nuances
- Skilled in high-level negotiations, contract oversight, and budget management
- Experienced people manager with a proven track record of developing mid-level and junior talent.
- Strategic thinker who can balance big-picture vision with flawless execution
- Bachelor’s Degree from an accredited university or equivalent professional experience
Benefits
We value all of our employees and are happy to provide comprehensive benefits to help support them holistically in the best way we can. We offer all our employees:
- Health Care (Medical, Dental, Vision)
- Paid Time Off and Company Paid Holidays
- Summer Fridays
- 401K Retirement Plan with Company Match
- Lifestyle Spending Account
- Paid Parental Leave
- Commuter Benefits
- New Business Referral Bonus
- Employee Referral Bonus
The Company is committed to fair and equitable compensation practices. The base compensation range for this role is $130,000-$150,000 and this position is eligible for benefits that include medical insurance (health, dental, and vision), retirement plan, paid time off, paid parental leave, new business and employee referral bonuses, etc. Please note that the compensation information provided is a good faith estimate for New York City based hires only and is provided pursuant to the New York City Pay Transparency Law. Final compensation for this role will be determined by various factors such as candidates' relevant work experience, skills, qualifications, and location.