Director, BR & BRFS Digital Product Creation Lead
Job Description
About the Role
The Director, Digital Product Creation Lead is a transformational leadership role at the forefront of how Banana Republic and Banana Republic Factory Stores design, develop, and bring product to life. This is a rare opportunity to shape the future of how a iconic fashion brand creates — moving from traditional methods to a fully digitalized, 3D & AI-powered product creation ecosystem.In this role, you will drive end-to-end DPC adoption across all BR & BRFS divisions, owning the long-term roadmap, setting the standard for quality and innovation, and rallying cross-functional teams around a shared digital vision. You'll be the connective tissue between Design, Tech Design, Product Development, and enterprise-level innovation teams — influencing at every level of the organization, from vendor partners to senior leadership.
The ideal candidate is a dynamic leader who brings deep technical mastery in 3D & AI product creation together with the strategic mindset and change management skills to move an organization forward. You understand that transformation isn't just about tools — it's about people, process, and culture. You inspire teams to upskill, challenge the status quo, and embrace new ways of working, while never losing sight of the end goal: delivering exceptional, consistent product that delights our customers.
This is a high-impact opportunity for a leader who thrives in transformation, thinks boldly about the future, and is driven to set a new standard for how great product gets made.
What You'll Do
Partner with Head of BR & BRFS Product Operations & DPC in driving and implementing end to end Digital Product Creation workflows across all divisions of BR & BRFS.
Lead the BR & BRFS teams to execute the long term vision for DPC within the brand, coordinating across teams & departments (DPC Design, DPC PD, Brand DPC Innovation and Enablement, PdM, Office of AI)
Own DPC goals & metrics to drive BR & BRFS brand adoption of 3D & AI capabilities. Set & maintain brand category roadmaps for digital onboarding.
Lead software enhancement testing and POCs to validate and update Gap Inc. 3D & AI workflows, tools, and standards.
Represent BR & BRFS in cross-brand workstreams to drive enhancement of future process, continual improvement and innovation, sponsor newness.
Organize, maintain, and update BR & BRFS digital libraries (e.g. fit blocks, fabrics, components)
Develop, communicate, and maintain Brand 3D technical & quality standards internally & externally with Vendors.
Develop & conduct 3D & AI training courses for Tech Design & Design teams, identify areas of training improvement for further upskilling
Streamline and recommend efficiencies in our digital workflows as they arise for all Product Functions
Manage project hind sighting & reporting to leadership & cross functional partners.
Influence cross-functional brand leadership teams to drive adoption of DPC capabilities
Support in Change Management approach & strategy + overall communication of DPC program
Who You Are
BA, AA or Certification in Apparel Manufacturing, Design, Patternmaking or equivalent.
10 years of experience in the apparel industry including 2D/3D patternmaking, construction, & fit evaluation, with full knowledge of total product development process & timelines and adherence to critical deadlines.
Proven track record in leading others to execute on an aligned business strategy driving results for Brand.
Superior verbal and written communication skills including the ability to communicate complex ideas in a simple way. Adept at presenting information and storytelling
Superior interpersonal skills - works well as part of a cross-functional team and able to influence and interact at all levels of the organization including interfacing regularly with senior/executive leadership team.
Personal Leadership - demonstrated executive presence, presentation, influencing, and collaboration across a leadership team.
Change Leadership - experience leading with and without authority to influence others and drive decision making and to achieve desired service levels.
Learning Agility- demonstrated curiosity, motivated to learn new skills, technology, ways of working and knowledge
Demonstrate agility in switching from project to project with high ambiguity, and able to reprioritize deliverables as needed
Expert level computer skills – Centric PLM, Illustrator, Photoshop, Gerber, Lectra, Optitex 2D, Microsoft Office Suite, MIRO, Browzwear/Style zone, & CLO/CLOSET, AI fluency