​​Senior Manager​, Agency Growth and Retention

About the team you are joining The Billing and Settlement Plan (BSP) has long been the backbone of agency–airline settlement, processing over USD 230 billion annually and serving as the industry’s most efficient and trusted payment channel. As the travel ecosystem evolves and new distribution and payment models emerge, the BSP is at a pivotal moment. Its share of global passenger sales is declining, signaling the need for a renewed strategic focus to protect its relevance and unlock new growth. To address this inflection point, IATA is launching a BSP Growth Programme built around two pillars: (1) Retention and Growth of BSP Participation, and (2) Product Development and Innovation. This programme aims to strengthen BSP’s competitiveness, expand its value proposition, and secure sustainable long‑term SCU growth across all regions to reach 1 billion transactions by 2030. The Senior Manager, Agency Growth Retention will play a key role in driving agency‑side growth, improving conversion performance, and strengthening engagement across the global agency ecosystem. What your day would be like - Define the strategy to grow the number of travel agents participating in the BSP as well as the strategy to retain existing travel agents - Drive global agency growth and retention initiatives to meet the targets, partnering with Regional and Country teams to identify Travel Agency Associations (TAAs) opportunities and support successful accreditation. - Lead multi‑channel engagement campaigns—including TIDS, webinars, industry events, and annual fee initiatives—ensuring consistent messaging, strong targeting, and measurable impact. - Manage global industry workshops, coordinating participation, ensuring strategic alignment, and overseeing structured post‑event follow‑up. - Oversee the end‑to‑end delivery of the GoLite risk campaign, maintaining tight feedback loops between field teams and central messaging. - Monitor and improve conversion performance across key funnels, including iata.org leads, incomplete applications, webinars, TIDS, and annual fee campaigns. - Collaborate with all program team members, as well as relevant departments within and beyond the P S division, including support functions. - Use data and field insights