Manager - Brand Standards & Governance

Genting Malaysia Berhad

Genting Malaysia is a leading multinational conglomerate that is principally involved in the leisure and hospitality business, covering theme parks, casinos, hotels, seaside resorts and entertainment venues in Malaysia, the UK, and the US. It is one of the largest listed companies in Malaysia.
 
With decades of experience and milestones, Genting Malaysia celebrates its 60 Years Diamond Jubilee in 2025, stamping its mark as a leading tourism and entertainment hub with award-winning properties and world-class attractions such as Genting SkyWorlds Theme Park, Skytropolis Indoor Theme Park, Crockfords, and more. Even with all these accolades, Genting Malaysia is constantly expanding and making big waves in the hospitality industry.
 
If you are searching for a dynamic career full of exciting growth opportunities; look no further and join us today!

BASIC FUNCTION:
The Brand Standards & Governance Manager supports the Head of Brand in ensuring RWG’s brand is consistently applied across all properties, channels and touchpoints and that brand initiatives are guided by data and insights to strengthen brand equity and business performance.

This role also serves as the operational backbone of the Brand function, ensuring that RWG’s brand architecture, visual identity, naming conventions, proprietary IP and partnership activations are consistently and correctly applied across all guest-facing and internal touchpoints.

SPECIFIC DUTIES, RESPONSIBILITIES AND AUTHORITIES

Main Job Duties and Responsibilities

Brand Standards & Governance

• Translate brand strategy into clear guidelines, playbooks, and checklists.
• Conduct regular brand audits across physical and digital touchpoints.
• Identify gaps between brand standards and the actual guest experience, and work with relevant teams to recommend improvements
• Track compliance and follow up on corrective actions.
• Maintain a central repository of approved brand assets and templates.
   

Brand IP Development

• Support the development and application of RWG-owned IP across campaigns, merchandise, activations and partnerships.
• Coordinate with relevant teams to ensure consistent and commercially effective use of brand assets.
• Support legal and IP registration processes related to trademarks, copyrights, and usage rights.
  
  

Brand Alignment & Project Coordination

• Review key campaigns, activations and branded materials to ensure alignment with brand standards.
• Coordinate timelines, approvals and deliverables for brand-related projects.
• Support budget tracking and reporting for brand initiatives where required.
   

Insights & Reporting

• Support the tracking of brand health metrics, including awareness, consideration, preference, and key brand perception attributes.
• Consolidate insights from brand studies, campaign performance, digital analytics, social listening and guest feedback.
• Monitor brand-related feedback to identify issues, opportunities and emerging trends.
• Analyze the effectiveness of brand initiatives, partnerships, and proprietary IP applications.
• Develop and maintain dashboards and reports covering brand health, consistency, and selected performance indicators.
• Prepare concise insights and recommendations to support data-driven decision-making

Education and Experience

• Min 5–8 years of experience in brand management, brand governance or integrated marketing.
• Candidate must possess a Bachelor’s Degree in Marketing, Business Studies, Mass Communication or equivalent.
• Experience in hospitality, integrated resorts, retail, entertainment, or multi-location brands is preferred.
• Strong understanding of:
• Brand identity systems
• Trademark and IP management
• Marketing and campaign workflows
• Excellent project management and organizational skills.
• High attention to detail and strong follow-through.
• Ability to work effectively across multiple stakeholders without direct authority.
• Technology-savvy and familiarity on relevant brand and marketing performance reporting tools.

Key Competencies

• Brand management & governance
• Project management & organization
• Stakeholder management & influence
• Analytical & problem-solving skills
• Commercial acumen
• Attention to detail
• Communication skills
• Passion for brand building and IP development

Be part of an exciting history-in-the-making, help shape the future with us. This is a golden opportunity for you to establish a strong foundation for a great career within the company. Apply now!