CRM Manager (m/f)

Mission

Implement improvements to the CRM processes and strategy, propose methods to acquire & retain customers and participate in growth campaigns.

Responsabilities:

• CRM strategy definition integrated into the company strategy;
• Analyzing data to inform and drive business development and campaigns;
• Driving CRM initiatives and overseeing the execution of campaigns;
• Acting as a liaison between the IT/BI and CRM team to identify consumer segments to be targeted for campaigns;
• Partnering with different stakeholders (Sales Force/ Digital/Commercial MKT, Loyalty/Stores/External Markets & TeleSales) to keep them informed about upcoming customer management initiatives;
• Maintaining and improving data management processes and accuracy;
• Working with IT to manage CRM systems and data warehousing;
• Main responsible for Customer lifecycle management.

Qualifications:

• Bachelor's or Master's degree in Marketing, Management, Information Management;
• Previous experience in similar activities with CRM Platforms;
• Experience in team management;
• Knowledge of Agile and/or Scrum Methodologies (is a plus);
• Excellent data analysis skills, with advanced proficiency in Excel;
• Fluent in English is essential due to frequent interaction with international headquarters and boards;
• Strong mindset of continuous improvement and the ability to propose and implement innovative ideas.

With Makro you will have:

🌍Integration into a solid business group with an international dimension and a dynamic and proactive work environment;

🎯Life insurance and health insurance;

🚀Initial and continuous training plan with constant learning opportunities;

🙌 Employee discounts at makro stores, as well as other discounts in our partner network;

💸Annual Bonus.