Vertical Marketing, Advisor

Overview:

At Zebra, we are a community of innovators who come together to create new ways of working. United by curiosity and a culture of caring, we develop smart solutions that anticipate our customer’s and partner’s needs and solve their challenges.

Being part of Zebra Nation means you are seen, heard, valued, and respected. Drawing from our unique perspectives, we collaborate to deliver on our purpose. Here you are part of a team pushing boundaries today to redefine the work of tomorrow for organizations, their employees, and those they serve.

 

You’ll have opportunities to learn and lead in a forward-thinking environment, defining your path to a fulfilling career while channeling your skills toward causes you care about—locally and globally.

Come make an impact every day at Zebra.

What We're Looking For:

The primary purpose of the Solutions Marketing Advisor is to promote Zebra’s products and solutions in the Transportation and Logistics, warehousing and critical field services industry segments, utilizing customer pain points and focusing on customer use cases. In collaboration with various regional and global marketing stake holders, will orchestrate go-to-market planning, strategy and execution across marketing, product, vertical, key audiences and sales. The position serves to create scale and promote best practices and works with dedicated marketing resources on strategic account planning and services, as well as driving industry-changing initiatives.

The primary purpose of the Solutions Marketing Advisor is to promote Zebra’s products and solutions in the Transportation and Logistics, warehousing and critical field services industry segments, utilizing customer pain points and focusing on customer use cases. In collaboration with various regional and global marketing stake holders, will orchestrate go-to-market planning, strategy and execution across marketing, product, vertical, key audiences and sales. The position serves to create scale and promote best practices and works with dedicated marketing resources on strategic account planning and services, as well as driving industry-changing initiatives.

• Lead development of regional go to market strategies along with vertical sales leadership, including reputation, demand creation, sales / channel enablement and market intelligence tactics.
• Contribute to global solutions marketing strategy to ensure regional view is correctly represented in upstream global marketing efforts
• Orchestrate across multiple marketing functions, sales, business intelligence, strategy and services to successfully execute against the annual regional vertical go to market strategy.
• Accountable for overarching ‘storytelling’ and content development, particularly high value call to action assets for thought leadership, lead generation and account-based marketing programs.
• Build & nurture a thought leadership program that contributes to reputation and customer reference pipeline to support sales.
• Comprehensive regional go to market plan – annual, quarterly Solution pipeline, revenue – marketing influenced & driven successful seller adoption of enablement material.
• Thought leadership/Reputation, Customer Reference Pipeline
• Serve as a subject matter expert where required for T&L, Warehousing and Supply chain while representing Zebra at external events
• Carry out Executive Briefings at our Zebra Experience Center to Customers and Partners
• Serve as regional subject matter expert for critical field services while representing Zebra at external events
• Support PR activities with content as well as acting as SME
• Management of budgets in accordance with directives as set out by finance department
• Support with large regional events where required

Qualifications:

• BA/BS degree in relatable field. Preferred Work Experience (years):
• 8+ years in marketing
• Key Skills and Competencies:
  • Strategic Thinking and converting strategy into execution Organizational Agility: Matrix, direct and indirect management Exceptional Influencing Skills
  • Commercial and financial acumen
  • Partnership skills with sales senior management
  • People Development/Management/Change Management
  • Drive results and execution through a virtual team
  • Ability to technically understand how products fit in to create and deliver a solution
  • Excellent presentation, public speaking & communication skills
  • Staff management
  • Budget management – planning, forecasting, etc. Understanding of complex business go to market models
  • Fluent in English and Mandarin to communicate with stakeholders in China who may not be fluent in English.
  • Available to attend scheduled APAC late night calls to liaise with North American and European counterparts
  • Able to travel internationally (when permitted) for meetings and events – approximately 5% of time

Benefits:

We understand the importance of work-life balance and wellbeing, which is why we offer flexibility for our teams including: hybrid work, adaptable hours, Summer Flex Fridays, Focus Fridays, and an annual companywide well-being day to promote revitalization and success.

Job Posting Statement:

To protect candidates from falling victim to online fraudulent activity involving fake job postings and employment offers, please be aware our recruiters will always connect with you via @zebra.com email accounts. Applications are only accepted through our applicant tracking system and only accept personal identifying information through that system. Our Talent Acquisition team will not ask for you to provide personal identifying information via e-mail or outside of the system. If you are a victim of identity theft contact your local police department.

AI Technology Statement:

Zebra Technologies leverages AI technology to evaluate job applications using objective, job-relevant criteria. This approach enhances efficiency and promotes fairness in the hiring process. However, every decision regarding interviews and hiring is made by our dedicated team, because we believe people make the best decisions about people. For more on how we use technology in hiring and how we process applicant data, see our Zebra Privacy Policy.