Brand Planning & Channel Visibility Manager

Brand Planning & Channel Visibility Manager

Location: Ciudad de México

Job Purpose

The Brand Planning & Channel Visibility Manager is a senior orchestration and enablement role within the House of Tequila Brand Architecture & Activation ecosystem.

Working in close partnership with the Brand Architecture & Activation Manager, this role ensures that brand architecture, portfolio and activation strategies are translated into clear global planning frameworks, channel priorities and visibility solutions that markets can execute effectively.

While Brand Architecture & Activation defines the strategic “what” and “why,” this role owns the “how, where and when”;  driving planning discipline, channel clarity, POS excellence and market readiness.

Sitting at the intersection of strategy, insights, budgets and execution, the role ensures our brands invest where it matters most and show up with consistency, impact and efficiency across channels.

Responsibilities

A. Global Brand Planning & Portfolio Enablement

• Lead the global brand planning rhythm (IBP, QBRs, brand reviews), in alignment with Brand Architecture & Activation priorities.
• Consolidate market brand plans and performance into clear global overviews, implications and recommendations.
• Partner with Insights and Finance to track SKU, format and channel performance, feeding portfolio and prioritization discussions led by A&A.
• Identify gaps, overlaps and execution risks across markets, channels and formats.
• Translate strategic portfolio direction into clear planning guidance and investment focus for markets.

B. Competitive & Category Intelligence

• Maintain a structured view of the competitive landscape across visibility, activation, pricing and packaging.
• Own a quarterly category & visibility pulse, combining market intelligence, trade observations and execution learnings.
• Translate insights into clear implications for brand architecture, activation and channel execution.
• Act as a key input provider and sparring partner for A&A and Comms teams.

C. Shopper & POS Execution Leadership

• Develop and operationalize global channel visibility frameworks across on-trade, off-trade and e-commerce, based on brand architecture and activation strategies.
• Translate brand and activation strategies into practical channel playbooks: what to prioritize, where to invest, and how to execute.
• Lead the end-to-end development of global POS ranges (briefing, design coordination, production and rollout).
• Ensure POS solutions balance impact, consistency, scalability, sustainability and cost efficiency.
• Own and continuously optimize the global POS catalogue (visuals, specs, MOQs, sustainability credentials).

D. Budget Ownership & Process Excellence

• Own global POS and visibility budgets, including forecasting, POs and invoicing.
• Provide regular spend visibility and performance perspectives by channel and market cluster.
• Drive simplification and continuous improvement of planning, tracking and reporting tools.
• Identify opportunities to improve efficiency, value creation and speed to market.

E. Cross-Functional & Market Collaboration

• Act as a primary operational partner to the Brand Architecture & Activation Manager, ensuring strategic direction is translated into executable systems and tools.
• Partner closely with A&A, Comms, Advocacy and Innovation teams to ensure alignment between strategy, assets and channel deployment.
• Serve as the main global point of contact for markets on planning, visibility and POS guidance.
• Capture market execution learnings, visuals and results to build a strong global best-practice loop.

Job Requirements

Academic (Qualifications) & Professional experience required

• Bachelor’s degree in Marketing, Business, Communication, Design or related field.
•  6–7 years of experience in brand marketing, activation, visibility, packaging or related roles, ideally within spirits or premium FMCG.
• Proven experience leading complex projects end-to-end, beyond coordination.
• Strong understanding of on-trade, off-trade and e-commerce environments.
• Experience working with global markets, agencies and suppliers.
• Comfortable owning budgets, timelines and execution decisions.
• Fluent in English (Spanish a strong plus).

Job Posting End Date:

Target Hire Date:

2026-02-16

Target End Date: