Strategic Marketing Manager

Why Broadway Bank: We are one of the largest independently owned banks in Texas with offerings in personal and private banking, wealth management, business banking and mortgage lending. Position Overview: The Strategic Marketing Manager collaborates closely with the Marketing Communications (MarComm) Director to recommend, plan, and execute comprehensive strategies that align with the Bank's brand and business objectives. This role is pivotal in developing and delivering targeted campaigns, advertising, and promotional materials for a designated line of business (LOB), supporting growth and engagement efforts. Leading a team of MarComm professionals, this position ensures all initiatives align with the Bank’s vision, strategic priorities, and compliance standards, while fostering strong cross-functional partnerships to drive impactful marketing results. Essential Functions: Collaborates with the MarComm Director to set and execute strategic marketing direction, initiatives, and budgets to implement the marketing plans. Recommends, schedules, and initiates strategically targeted advertising and marketing campaigns for designated LOBs, incorporating digital, mobile, and traditional channels. Oversees the master calendar, tracking all marketing initiatives, including digital, mobile, web, and special events, ensuring alignment with business and compliance requirements. Conducts and analyzes market research, customer insights, and competitive trends to inform campaign planning and development. Coordinates with the internal Creative Services team and external agencies to align messaging, branding, and campaign execution with the Bank’s brand strategy. Leads the development, editing, and approval of marketing materials and campaigns tailored to the Bank’s target segments and strategic objectives. Partners with internal teams and external agencies to refine media purchasing plans and optimize reach and engagement across channels. Reviews and coordinates advertising engagements with community and charitable organizations, maintaining brand integrity and community relations. Manages the creation and distribution of sales support materials and merchandise for banking centers, events, and promotional needs. Ensures all promotional materials are compliant with regulatory standards, working closely with compliance officers. Supervises the final production and quality assurance of all campaign collateral, product materials, and disclosures for designated LOBs. Lead and mentor staff, fostering a collaborative and results-driven environment that supports individual growth and team success. Updates the Director on team activities, campaign results, challenges, and personnel needs. Oversees the planning and execution of special events, including banking center openings, client appreciation events, and community engagements. Represents the Bank in civic and trade organization involvement, establishing and maintaining positive community relations. Monitors and manages LOB budgets, ensuring alignment with the department’s financial goals and accountability standards. Manages relationships with vendors, ensuring adherence to service agreements, quality standards, and budget requirements. Regularly reports to the MarComm Director on project status, resource utilization, and key milestones. Assumes additional responsibilities as assigned to support evolving business needs. This position may require travel within the Bank’s geographic area.