Business Analyst

Company description Mars United℠ Commerce is a global commerce marketing practice that aligns people, technology, and intelligence to make the business of our clients better today than it was yesterday

Our worldwide capabilities coalesce into four key disciplines — Strategy & Analytics, Content & Experiences, Digital Commerce, and Retail Consultancy — that individually deliver unmatched results for clients and collectively give them an unparalleled network of seamlessly integrated functions across the entire commerce marketing ecosystem

These disciplines are powered by our industry-leading technology platform, Marilyn®, which helps marketers understand the total business impact of their commerce marketing activation, enabling them to make better decisions, create connected experiences, and drive stronger, measurable results

Learn more at https://www.marsunited.com/

Overview We're seeking a Business Analyst

Part of the overall Analytics Group, the Business Analytics team is responsible for performing descriptive and prescriptive analytics, client reporting and relationships, as well as cross-functional integration

They analyze a variety of different data to derive insights, identify trends and patterns from model outputs, and provide actionable recommendations

Additionally, they answer client questions and ensure the insights align with business objectives, write and approve proposals and findings, oversee all Analytic deliverables, and help drive the growth of the department

Candidates must reside within a commutable distance of our Detroit (Troy), New York or Chicago office for a hybrid work schedule

Core

: Marketing Science, Ad-hoc Reporting, A/B Testing, Insights & Recommendations, Trend & Seasonality Analysis, Post Campaign Analysis, Advanced Analytics, etc

Primary Tools: Google Suite, Azure Synapse, PowerBI, Nielsen, Circana, Numerator PRIMARY

: The Business Analyst is responsible for analyzing business processes, synthesizing data, and providing actionable insights to support business decisions

This role requires strong analytical skills, attention to detail, and the ability to communicate complex findings clearly and concisely

Specifically, the Business Analyst will: Partner with Analytics Engineering, Data Science, Strategic Planning, and other functions in the business

Contribute to the development of the Analytics capability for the business

Work closely with cross-functional agency and client teams to define analytic needs and recommend methodologies, with the ability to execute independently

Collaborate with internal partners to improve workflows and data quality within defined areas

Implement a data visualization process to aid in the data quality checking process

Synthesize data from a variety of sources, including Circana, Nielsen, Numerator, media vendors, customer-specific POS, shopper loyalty databases, consumer survey research, and category management tools, to identify and prioritize business-building opportunities

Assist in the creation of, and own the creation of, client-ready reports with a focus on visual storytelling

Conduct business process analysis and identify areas for improvement

Develop business

and specifications for new systems and processes

Facilitate communication between business stakeholders and technical teams to ensure alignment on project goals

Support wider agency initiatives

Show up - be accountable, take responsibility, and get back up when you are down

Make stuff

Share so others can see what’s happening

SKILLSETS REQUIRED: A Bachelor’s degree in Business Administration, Data Analytics, Computer Science, or a directly related field

Minimum of 1-5 years of experience working with data; experience in consumer marketing, retail, and CPG industries is a plus

Passion for data and analytics and the value of data-driven decision-making

Ability to tell a visual story that leads to results and decision-making

Detail-oriented with the ability to handle multiple clients and projects simultaneously

Ability to work proactively and efficiently with a very high level of quality

Team player with strong relationship-building, communication, and presentation skills

Knowledge of digital and/or marketing analytics is preferred but not required

Experience working with IRI or Nielsen data is preferred

Strong Microsoft Office Suite (Word, Excel, and PowerPoint) skills

Experience with Tableau, Power BI, or any similar data visualization tools is a plus

Experience in Python and R is a plus

Basic proficiency in SQL is a must

Strong analytical thinking and problem-solving skills

Ability to develop business

and translate them into technical specifications

Additional information The Power of One starts with our people

To do powerful things, we offer powerful resources

Our best-in-class wellness and

offerings include: Paid Family Care for parents and caregivers for 12 weeks or more Monetary assistance and support for Adoption, Surrogacy and Fertility Monetary assistance and support for pet adoption Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance Tuition Assistance Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more Matching Gifts programs Flexible working arrangements ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility) Business Resource Groups that support multiple affinities and alliances The

offerings listed are available to eligible U.S

Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents

We also offer medical and voluntary

to our freelancers and temporary employees

Voluntary benefit options include supplemental medical insurance, transportation, and parking

, legal

, pet insurance, and auto and home insurance

You must be actively employed for 90 consecutive calendar days in order to be eligible for Publicis medical and voluntary

You will also be eligible to participate in the Publicis 401(k) Plan after you complete 1,000 work hours in a consecutive 12-month period

Mars United℠ Commerce is an

Employer

Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected]

All your information will be kept confidential according to EEO guidelines

Range: $55,765 - $73,400 annually

This is the pay range the Company believes it will pay for this position at the time of this posting

Consistent with applicable law,

will be determined based on the skills,

, and experience of the applicant along with the

of the position, and the Company reserves the right to modify this pay range at any time

Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party

administration system once certain criteria have been met

Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met

For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off

The Company anticipates the application deadline for this job posting will be July 31, 2026.