Account Manager (Influencer) 1 Year Contract

Company description MSL is a global public relations firm focused on building influence that delivers meaningful impact for business and society. We bring together strategists, storytellers, and creators to help brands and leaders earn attention, trust, and relevance in a public environment shaped by platforms, algorithms, and generative AI. Our work is grounded in a simple belief: influence isn’t about volume or visibility alone. It’s about shaping how people perceive, talk about, and act on what brands put into the world. That requires deep audience understanding, strong judgment, and communications that feel credible, human, and timely. Across markets and categories, we partner with organizations of all sizes to navigate change, build connection, and strengthen their role in culture and community. It’s our people, their curiosity, craft, and care for the work, that turns strategy into stories and ideas into lasting impact. Overview As an Account Manager, Influencer, your job is to partner with clients to relentlessly pursue innovative creative thinking, with a focus on identifying and leveraging new trends, executing programs, and developing client relationships. An essential ingredient of your success is to tell the client’s story and relentlessly pursue the best ROI, and the ability to partner and collaborate with a number of internal and external stakeholders. This role requires a passionate team leader with very strong creative, strategic thinking, and organizational abilities. A strategic, creative and analytical thinker who can create cross-channel media strategies for our clients Please note this is a one-year contract term. Responsibilities Lead integrated influencer and social campaigns that deliver against client objectives and business goals. Build strong client relationships through clear communication, thoughtful counsel, and proactive account management. Develop influencer strategies, including partner selection, vetting, outreach, negotiation, briefing, paid media integration, and reporting. Stay ahead of Canadian social and influencer trends, sharing insights and opportunities with clients and internal teams. Partner with creative, media, analytics, production, and IAT teams to bring campaigns from idea to launch. Create compelling social content and guide creative development across platforms such as Instagram, TikTok, YouTube, LinkedIn, Meta, and X. Manage campaign timelines, assets, trafficking, budgets, invoicing, and reporting with accuracy and attention to detail. Support organic growth by identifying new opportunities within existing client relationships. Coach and mentor team members while helping foster an inclusive, collaborative culture. Qualifications 4–6 years of experience in public relations, with a strong foundation in consumer, lifestyle, health, or integrated brand communications. Hands-on experience across media relations, influencer programs, social media, and events. Strong understanding of today’s social platforms, including Instagram, TikTok, YouTube, LinkedIn, Meta, and X. A creative, strategic thinker who can develop smart PR programs and bring fresh ideas to clients. Excellent communication, presentation, organization, and relationship-building skills. A collaborative team player who thrives in a fast-moving environment and leads with curiosity, initiative, and care. Post-secondary education in public relations, communications, marketing, or a related field. Additional information At MSL, you’ll do meaningful work for some of the world’s most influential brands - alongside a team that values ambition, creativity, and authenticity. We offer: Competitive compensation and benefits, including generous vacation and mental health support Hybrid work environment and flexible scheduling Parental leave top-up and professional development allowances Regular social events, wellness programs, and volunteer opportunities Access to world-class learning and leadership development through Publicis Groupe A culture that celebrates collaboration, innovation, and career growth This is a hybrid role tied to our Toronto office. Salary Transparency matters to us. The salary range for this position is CAD$68K-$75K per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data. AI Use We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people. To apply for this position, click 'Apply' and easily submit your resume. Note that only those being considered for an interview will be contacted. Thank you very much for your interest in working at MSL. We look forward to meeting you! MSL is committed workplace diversity and will provide accommodation to applicants with disabilities throughout the hiring process.

4–6 years of experience in public relations, with a strong foundation in consumer, lifestyle, health, or integrated brand communications. Hands-on experience across media relations, influencer programs, social media, and events. Strong understanding of today’s social platforms, including Instagram, TikTok, YouTube, LinkedIn, Meta, and X. A creative, strategic thinker who can develop smart PR programs and bring fresh ideas to clients. Excellent communication, presentation, organization, and relationship-building skills. A collaborative team player who thrives in a fast-moving environment and leads with curiosity, initiative, and care. Post-secondary education in public relations, communications, marketing, or a related field.

Lead integrated influencer and social campaigns that deliver against client objectives and business goals. Build strong client relationships through clear communication, thoughtful counsel, and proactive account management. Develop influencer strategies, including partner selection, vetting, outreach, negotiation, briefing, paid media integration, and reporting. Stay ahead of Canadian social and influencer trends, sharing insights and opportunities with clients and internal teams. Partner with creative, media, analytics, production, and IAT teams to bring campaigns from idea to launch. Create compelling social content and guide creative development across platforms such as Instagram, TikTok, YouTube, LinkedIn, Meta, and X. Manage campaign timelines, assets, trafficking, budgets, invoicing, and reporting with accuracy and attention to detail. Support organic growth by identifying new opportunities within existing client relationships. Coach and mentor team members while helping foster an inclusive, collaborative culture.