Manager, Global Brand and Channel Marketing - Electrophysiology
Job Description
JOB DESCRIPTION:
Manager, Global Brand & Channel Marketing - Electrophysiology
Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to:
- Career development with an international company where you can grow the career you dream of.
- Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
- An excellent retirement savings plan with a high employer contribution
- Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
- A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
- A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.
The Opportunity
In Abbott’s Electrophysiology (EP) business, we’re advancing the treatment of heart disease through breakthrough medical technologies in atrial fibrillation, allowing people to restore their health and get on with their lives.
We are seeking a strategic, hands-on Global Brand & Channel Marketing Manager to lead global branding and communications initiatives for the Electrophysiology business. This is a working manager role for someone who can set strategy and roll up their sleeves to execute.
You will own communications strategy end-to-end—including messaging development, asset creation, review and approval processes—ensuring consistency, clarity, and impact across all channels. You will act as a central hub across marketing, product, and regional teams to drive integrated campaigns that deliver measurable results.
In this role, you will operate in a fast-paced, highly dynamic environment where priorities evolve quickly. Success requires agility, strong leadership, and the ability to balance long-term strategy with day-to-day execution.
This role is in our Austin, TX office.
What You’ll Do
- Lead global brand and communications strategy across advertising, promotions, and omnichannel campaigns, while also working closely with your design, tradeshow and digital peers.
- Own development of clear, compelling messaging frameworks aligned to brand and product strategy
- Drive creation, review, and approval of marketing assets, ensuring alignment with brand standards and regulatory requirements
- Partner with product marketing and market development teams to define communication objectives and integrated campaign plans
- Execute campaigns end-to-end, from strategy through launch and optimization
- Serve as the channel strategy expert—recommending the most effective mix of channels to achieve business goals
- Manage timelines, budgets, and project execution across multiple complex initiatives
- Act as brand steward, ensuring consistency across all touchpoints globally
- Lead and develop a high-performing team; provide coaching, feedback, and career development
- Manage agency and vendor partners to deliver high-quality work on time and on budget
- Collaborate cross-functionally with internal stakeholders and external partners, including across various geographies
Required Qualifications
- Bachelor’s degree or equivalent experience
- 8+ years of marketing experience with a strong foundation in brand and channel marketing
- Proven ability to develop and execute integrated, multi-channel campaigns
- Demonstrated experience in communications strategy, including messaging, content development, and asset lifecycle management
- Strong strategic thinking skills paired with a willingness to execute tactically
- Excellent project management skills; ability to thrive in a fast-paced, evolving environment
- Strong communication and stakeholder management skills
- Experience managing and developing teams preferred
- Digital marketing expertise (SEO, SEM, social, and digital channels) is a plus
- Agency experience is also a plus
- Medical device or healthcare experience preferred but not required
- Willingness to travel up to 25%
Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.abbottbenefits.com
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott, and on X @AbbottNews.
The base pay for this position is
$99,300.00 – $198,700.00In specific locations, the pay range may vary from the range posted.
JOB FAMILY:
Marketing Support
DIVISION:
EP Electrophysiology
LOCATION:
United States > Austin : 8701 Bee Caves Rd
ADDITIONAL LOCATIONS:
WORK SHIFT:
Standard
TRAVEL:
Yes, 10 % of the Time
MEDICAL SURVEILLANCE:
No
SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.
EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf
EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf