Senior Account Director

Company description Herd MSL represents one of Australia’s largest and most awarded group of agencies

Part of Publicis Groupe ANZ and global PR network MSL, Herd MSL has more than 21 years in the market and has achieved multiple agency and campaign wins and Cannes Awards for creativity – including PRIA’s 2022 Agency Team of the Year

We work with an impressive portfolio of clients ranging from established multinational technology companies and leading consumer and corporate brands to innovative industry leaders and state and federal government departments

At Herd MSL, we encourage our people to work in a way that provides balance, and we pride ourselves in fostering a behavior-led approach to flexibility

We are fun and fast-paced and thrive in a learning-based culture

Overview We’re on the lookout for a Senior Account Director to join the Herd team, working across a mix of global and local brands to deliver impactful, audience-first communications

This is a senior, client-facing role where you’ll lead with ideas - shaping earned-first campaigns that cut through culturally and drive real conversation

You’ll own key relationships, guide integrated delivery, and bring both strategic thinking and executional excellence to the table

You’ll be responsible for: Leading key client relationships, acting as a trusted advisor and senior point of contact

Developing and selling in earned-first, culturally relevant ideas that drive attention and conversation

Leading earned ideation, from initial spark through to fully formed concepts ready to sell

Overseeing execution, ensuring work is delivered to a high standard, on time and within scope

Working closely with social, influencer, creative and media teams to deliver integrated campaigns

Managing and mentoring a team, setting clear direction and raising the bar on output

Translate complexity into clear, compelling narratives for media and stakeholders

This role balances creative thinking and delivery excellence

You’ll be as comfortable in a client room selling an idea as you are ensuring it lands in market

What you bring 7–10+ years’ experience connecting brands with predominantly B2C audiences, ideally within an agency environment

Experience connecting brands with B2B audiences will also be viewed favourably

A natural project manager with strong organisational capabilities

A strong track record of developing earned ideas that have driven media coverage and cultural cut-through

Confidence pitching bold, disruptive concepts to senior clients

Natural relationship builder, able to earn trust quickly and maintain it

Strong news & social trend sense and understanding of what will land in media

High attention to detail across planning and execution

Experience leading teams and managing multiple workstreams simultaneously

A proactive, solutions-focused mindset

You are curious, proactive and comfortable with ambiguity

You are a collaborative leader who brings others along

What success looks like Clients see you as a strategic partner, not just a delivery lead Ideas are sold in with confidence and land in culture, not just on paper Campaigns deliver strong earned coverage and real conversation Teams are motivated, clear on direction and producing high-quality work Work runs smoothly, even when the pace picks up You create momentum

For the work, for the team and for the client

Additional information Publicis Groupe benefits: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses

You can learn more about us at www.publicisgroupeanz.com

Enjoy all the perks that come with our network offering: A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing

A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach — "working your way with us." Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network

Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes

A culture of open feedback and support to reach your goals through our Career Conversations program

A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees

Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service

Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year

Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave

Access to counsellors, psychologists, and professionals through Sonder, an all-in-one digital wellbeing technology platform designed to support psychological, medical & safety needs

A workplace that stands together to provide a more open, supportive, and recovery-forward culture for all employees with life-threatening illnesses

Read more about our Working With Cancer Pledge: https://workingwithcancerpledge.com/ Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network

If you don't tick every box in this ad, please don't rule yourself out

Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement

We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity rather than ticking boxes — so if this role resonates with you, please apply

Diversity

Inclusion

Equity

More than just words; these are part of our DNA

At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation

We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate

We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions

Uniqueness is powerful; without it, we wouldn't be where we are today

So be you — we like it that way

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process

If you need any assistance or adjustments, please contact us via [email protected]; your personal information will be kept confidential.