Senior Director, Product Management – Paid Media (Social, Display, Targeted Email)

    We are seeking a Senior Director of Product Management to lead the strategy, execution, and growth of our Paid Media product portfolio, including Social Ads, Display Advertising, and Targeted Email Marketing (TEM).  This leader will own the end-to-end product lifecycle, driving innovation across AI-powered campaign optimization, CRM-driven targeting, and cross-channel activation. The role is highly cross-functional, partnering with Engineering, Data Science, Sales, Customer Success, Marketing, Legal/Compliance, and external platform partners (Meta, Google, TikTok, etc.).  Success in this role will be delivering scalable, data-driven ad products that improve our customer ROI, drive revenue growth, and differentiate our platform in SMB and enterprise markets.  Key Responsibilities  1) Product Strategy & Vision  Define and execute the multi-year product strategy for Paid Media (Social, Display, Email)  Drive cross-channel optimization vision (search + social + display + CRM integration)  Identify market opportunities across:   SMB, Mid-Market, Enterprise segments  Vertical-specific use cases (Healthcare, Home Services, Auto, etc.)  Translate strategic priorities into clear product roadmaps and OKRs   2) Product Execution & Delivery  Lead multiple product teams to deliver:   Campaign management   Audience targeting & segmentation  Attribution and ROAS reporting   Ensure on-time, high-quality delivery of product initiatives  Implement agile practices and ensure strong product discipline (PRDs, prioritization, metrics)    3) Data-Driven Optimization & AI  Partner with Data Science to build:   Predictive audience targeting models  Automated bidding / budget allocation systems  Cross-channel attribution and lifetime value models  Drive adoption of AI/ML for campaign performance optimization and creative insights    4) Platform & Partner Integrations  Own roadmap for integrations with:   Meta, Google, TikTok, DSPs, Email platforms  CRM and data platforms (first-party data activation)  Ensure compliance with:   Privacy regulations (CCPA, GDPR, HIPAA where applicable)  Platform policies (BAA, data-sharing constraints, etc.)  Lead partner negotiation and technical alignment discussions   5) Revenue & Commercial Impact  Partner with GTM, Sales, and Marketing teams to:   Define pricing, packaging, and monetization strategies  Enable scalable sales motions (self-serve, assisted, managed service)  Drive revenue growth, margin optimization, and product adoption    6) Customer & Market Focus  Deeply understand advertiser needs and pain points:   Performance visibility (ROAS, attribution)  Campaign transparency + control  Integrate customer feedback into roadmap prioritization  Deliver clear value propositions and differentiated product positioning    7) Leadership & Team Development  Build and lead a high-performing Product Management team  Establish strong product culture:   Clear accountability  Data-driven decisions  Executive-ready communication  Mentor directors / PMs on:   Strategic thinking  Stakeholder management  Outcome-based execution    Qualifications  Required  12–15+ years in Product Management, with 7+ years leading teams  Proven track record in:   Digital advertising products (Social, Display, Email)  MarTech / AdTech platforms  Experience with:   Platform integrations (Meta, Google, DSPs)  Data-driven products (targeting, attribution, optimization)  Strong executive presence and stakeholder management   Preferred  Experience in:   SMB / local advertising ecosystems  CRM integration and first-party data activation  AI/ML-driven marketing optimization  Familiarity with:   Privacy/compliance considerations (HIPAA, CCPA, data-sharing constraints)  Background in scaling products across multiple customer segments    #LI-REMOTE #LI-NR2   The annualized base salary for this role will range between $195,000 and $200,000.  Base compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications and experience. Note: variable compensation is not reflected in these figures and based on the role, may be applicable.