Director, Retail Marketing

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We’ve got the brands, we’ve got the stars, we’ve got the power to achieve our mission to entertain the planet – now all we’re missing is… YOU! Becoming a part of Paramount means joining a team of passionate people who not only recognize the power of content but also enjoy a touch of fun and uniqueness. Together, we co-create moments that matter – both for our audiences and our employees – and aim to leave a positive mark on culture.

Director, North America Retail Marketing

Overview:

The Director is the primary architect of Paramount’s retail marketing activations across North America. You are in charge of the overarching strategy, multi-million-dollar budgets, and high-stakes "sell-in" of marketing programs for all third-party retail accounts (including Walmart, Target, and Amazon). You will bridge the gap between national brand activations and point-of-purchase, leveraging iconic characters and stories to differentiate our brands in a rapidly evolving, omni-channel retail environment.

Responsibilities:

• National Franchise Orchestration:

  • Direct the overarching strategy for "Paramount Takeovers" across the U.S. retail landscape

  • Ensure global beats for major franchises are localized and executed with consistency across all account-specific teams

• Strategic Account & Sales Synergy:

  • Partner with the Retail Sales organization to develop future-focused Joint Business Planning (JBP)

  • Lead executive-level presentations to retail buyers to secure exclusive cross-category statements and premium placements

• Omni-Channel Ecosystem Leadership:

  • Lead comprehensive marketing plans inclusive of in-store, e-commerce, and Retail Media Networks (RMNs)

  • Integrate Paramount+ into the shopper journey through high-value bundles (e.g., Walmart+ or Amazon Prime)

• Innovation & Experiential Excellence:

  • Champion "First-to-Market" retail experiences, including livestream commerce, AR-driven in-store activations, and experiential pop-ups to differentiate brands at the point-of-purchase

• Matrixed Organization Advocacy:

  • Act as the internal "Voice of the Retailer," ensuring retailer needs and insights are integrated into brand strategies

  • Navigate a complex matrix (Studio, Licensing, and Ad Sales) to ensure retail mandates are fully adopted

• Data-Driven Performance:

  • Develop measurable frameworks and dashboards to optimize programs using A/B testing, ROI metrics, and consumer insights

  • Translate competitive analysis into actionable recommendations for internal stakeholders

• Fiscal & Agency Oversight:

  • Own the total U.S. Retail Marketing budget, including tracking, reconciliation, and ROI-based allocation

  • Lead agency briefing and creative oversight to ensure all elements meet brand and legal guidelines

• Inclusive Leadership:

  • Build and mentor a high-performing team by setting clear KPIs and fostering a culture of creativity, accountability, and inclusivity

Basic Qualifications:

• 10+ years of Retail Marketing experience, specifically within a mass retail environment (Walmart, Target, or Amazon)

• Remarkable presentation and negotiating skills with the ability to demonstrate "executive-level clarity" when managing multiple senior stakeholders

• Deep knowledge of the retail marketplace, P&Ls, and budget management

• Proven ability to collaborate, influence, and influence at all levels of a matrixed organization

• Proficiency in Microsoft Office, with a deep knowledge of Retail Media Networks (Walmart Connect, Roundel, etc.)

• Ability to travel frequently for key retail partner meetings and market visits

Additional Qualifications:

• Bachelor’s degree in Marketing, Business, or related field (MBA preferred)

Paramount Skydance Corporation (NASDAQ: PSKY) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic studios, networks and streaming services, Paramount's portfolio of consumer brands includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, and Pluto TV, among others. Paramount delivers the largest share of the U.S. television audience and boasts one of the industry's most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, the company provides powerful capabilities in production, distribution and advertising solutions.

ADDITIONAL INFORMATION

Hiring Salary Range: $139,200.00 - 208,800.00. 

The hiring salary range for this position applies to New York City, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education.  The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable,  as otherwise dictated by the appropriate Collective Bargaining Agreement. This position is bonus eligible.  

• Attractive compensation and comprehensive benefits packages. Check out our full list of benefits here: https://www.paramount.com/careers/benefits
• Generous paid time off.
• An exciting and fulfilling opportunity to be part of one of Paramount’s most dynamic teams.
• Opportunities for both on-site and virtual engagement events.
• Unique opportunities to make meaningful connections and build a vibrant community, both inside and outside the workplace.
• Explore life at Paramount: https://www.paramount.com/careers/life-at-paramount

Paramount is an equal opportunity employer (EOE) including disability/vet.

At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access https://www.paramount.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to [email protected]. Only messages left for this purpose will be returned.