THE SYSTEM DIRECTOR OF MARKETING AND PUBLIC RELATIONS AT PENN HIGHLANDS HEALTHCARE SUPPORTS THE LEADERSHIP TEAM IN DEVELOPING NEW MARKETING INITIATIVES DIRECTED AT THE SUCCESSFUL LONG-TERM GROWTH OF THE SYSTEM’S HOSPITALS, PHYSICIAN CLINICS AND HOME CARE AGENCY. THE DIRECTOR WILL WORK ON BUILDING AWARENESS AND POSITIVE PERCEPTIONS OF THE SYSTEM BRAND. THE DIRECTOR IS RESPONSIBLE FOR THE PLANNING, DEVELOPMENT AND IMPLEMENTATION OF ALL OF THE ORGANIZATION’S MARKETING STRATEGIES, MARKETING COMMUNICATIONS, PUBLIC RELATIONS ACTIVITIES, AND FUND DEVELOPMENT STRATEGIES BOTH EXTERNAL AND INTERNAL.

BACHELOR’S DEGREE IN COMMUNICATIONS, PUBLIC RELATIONS, MARKETING OR BUSINESS DEVELOPMENT, OR COMBINATION OF EDUCATION AND EXPERIENCE, REQUIRED; MASTER’S DEGREE PREFERRED.

5+ YEARS OF PREVIOUS PUBLIC RELATIONS, MARKETING AND/OR FUND DEVELOPMENT EXPERIENCE AND SOMEONE WITH A BACKGROUND AS A CREATIVE AND STRATEGIC THINKER. DEMONSTRATED COMPETENCE IN DIGITAL COMMUNICATIONS AND SOCIAL MEDIA. ABILITY TO SERVE ON PROJECT TEAMS, WORK COLLABORATIVELY, ACCEPT ASSIGNMENTS AND MANAGE PROJECTS TO SUCCESSFUL DELIVERABLES. EXCELLENT LISTENING AND COMMUNICATION SKILLS, ORAL AND WRITTEN, REQUIRED. PROVEN TRACK RECORD WORKING WITH ENTREPRENEURIAL C-LEVEL EXECUTIVES. MUST BE AN OUTGOING PERSON WITH THE ABILITY TO WORK WITH INDIVIDUALS AT ALL LEVELS OF VARIOUS ORGANIZATIONS.

System Director Marketing and Communication

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