Casino Marketing Analyst

This senior individual contributor supports the Chief Marketing Officer in developing measurements and making recommendations for campaign optimization across a network of strategic business units. You will design, measure, and optimize direct marketing and media campaigns to drive customer lifetime value (CLV), incremental trips, and incremental revenue, using advanced analytics and AI-based modeling. Essential Job Duties: • Design test-and-learn approaches (A/B, multivariate, control vs. test) for direct mail, email, SMS, app, and paid media • Build and maintain AI/ML models (segmentation, propensity, churn, offer optimization, nextbest- action)</