Cluster Director of Sales – MICE

JOB SUMMARY

Assists in leading the property’s segmented sales effort (e.g., group, transient, association, corporate, etc.) and assists in the implementation of the segment sales strategy and achieving segment revenue goals, property revenue goals and guest and employee satisfaction. Conducts all day-to-day activities related to the sales function with a focus on building long-term, value-based customer relationships that enable achievement of property sales objectives. Achieves personal booking goals.

 

CORE WORK ACTIVITIES

1. Global MICE Network & Proactive Business Development

• Demonstrates a strong ability to proactively build, expand, and activate relationships with key MICE stakeholders, including Professional Congress Organizers (PCOs), Incentive Houses, and global agencies, with a focus on North America and Europe. 
• Proven track record in identifying, sourcing, and converting high-value group opportunities from long-haul international markets through proactive sales efforts and new business acquisition. 

2. Multi-Segment Sales Expertise (City & Resort Exposure)

• Solid experience driving MICE business across both large-scale city hotels and resort destinations. 
• Strong commercial mindset with the ability to position and differentiate products effectively, unlocking cross-selling opportunities across a diverse cluster portfolio. 

3. Travel Flexibility & Market Presence

• Demonstrates full flexibility and readiness to travel internationally to support proactive sales activities, including trade shows (e.g., IMEX, IBTM), sales missions, and client engagements across key markets.
• Actively participates in in-market activities to generate new business opportunities and strengthen market presence for the cluster.

4. Cluster Mindset & Strategic Deployment

• Experience working within multi-property or cluster environments (minimum 3+ properties preferred). 
• Demonstrates strong ability to strategically deploy leads across the portfolio, maximizing conversion and revenue through a One-Sales approach aligned with property positioning and business needs.

 

CANDIDATE PROFILE 

Education and Experience

• 2-year degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management, or related major; 3 years' experience in the sales and marketing or related professional area.

OR

• 4-year bachelor's degree in business administration, Marketing, Hotel and Restaurant Management, or related major; 1 year experience in the sales and marketing or related professional area.