Senior Marketing Manager, North Asia

Primary Responsibilities/Duties

• Develop a Go-to-Market Strategy and process, leveraging in-depth knowledge of target markets and methods for introducing the product into each market.
• Serve as a key influencer in devising and auditing business strategies; be proficient in discussing and analyzing business status, demand drivers, and the competitive landscape, including forecasting, progress tracking, and reporting to stakeholders.
• Analyze market trends, customer requirements, and the competitive landscape. Identify opportunities to enhance customer and business value through the marketing mix.
• Outline product positioning that clearly articulates the target customers, value proposition, and value networks, linking each feature to a customer-centric benefit.
• Track and analyze marketing campaign performance metrics, KPIs, and ROI.
• Manage pricing, customer communications, and revenue forecasts/inventory.
• Manage the marketing plan and budget to ensure the completion of project deliverables.
• Support sales engineers and channel partners by providing them with sales tools (product training, product presentations, best practices case studies, and demonstrations) to generate leads. 
• Identify risks associated with new product lines or sales channels and develop relevant improvement plans (Kaizen) based on the Fortive Business System (FBS).
• Manage seminars, trade shows, company-sponsored events, and promotions.

Qualification

• 10+ years’ experience in industrial sectors. Technical knowledge is preferred. 
• 5+ years’ marketing management experience. (Experience of leading a marketing team is desired)
• Having good communication skills and being fluent in English.
• Proven ability to recognize, motivate and develop team members.
• An individual who has a strong sale-oriented personality, with good capabilities to involve in a cross - cultural team in the sales work and highly competitive spirit.
• A highly adaptable, intuitive, customer-focused, self-motivated, good planner and a team player, having precision and accuracy in work, working effectively with a cross-function team 
• Being creative and open-minded to new ways and new ideas.
• Experience in managing multiple stakeholders and resolving conflicts within teams
• Able to work under pressure, accept 50% business trips

Fortive Corporation Overview

Fortive’s essential technology makes the world stronger, safer, and smarter. We accelerate transformation across a broad range of applications including environmental, health and safety compliance, industrial condition monitoring, next-generation product design, and healthcare safety solutions.

We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in software-powered workflow solutions, data-driven intelligence, AI-powered automation, and other disruptive technologies. We’re a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to groundbreaking sustainability solutions.

We are a diverse team 18,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact. 

At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference. 

At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone. 

At Fortive, we believe in growth. We’re honest about what’s working and what isn’t, and we never stop improving and innovating.

Fortive: For you, for us, for growth.