JOB IDENTIFICATION 

Job Title 

Sales Manager

Level

Manager

Branch

HQ

Department 

Sales

Reports to

Deputy Country Manager - Commercial

Country 

Tanzania

Direct Reports

Yes

Job Summary: 

The Sales Manager is responsible for driving business growth across designated regions by leading a high-performing sales team. This role bridges the gap between strategic planning and field execution, ensuring that Watu remains the preferred financial partner for the boda-boda community through robust relationship management, market intelligence, and disciplined KPI tracking.

Key Responsibilities

Strategic Leadership & Team Management

• Management: Managing the entire sales function in the company to deliver planned sales goals and targets. 

• Supervision: Lead and supervise sales team: Sales Supervisors directly and provide indirect oversight for Sales Officers across the region.

• Performance Management: Conduct performance assessments and evaluations for Sales Officers, Senior Sales Officers, and field operations officers.

• Mentorship: Lead, coach, mentor, and develop the team by having monthly 1-1s, mid-year appraisals, and annual appraisals.

• Relationship Management: Build and maintain positive relationships with existing and potential stakeholders.

• Resource Allocation: Work with all Sales Officers to ensure that sales targets are met and that all KPIs are satisfied across all branches in the region.

• Training & Development: Coordinate with HR to prepare training material, train, capacity building and developing the sales team

Sales Development & Strategy

• Sales Strategy: Design and executive sales plans and strategies to deliver sales targets set across the country. 

• Sales Tactics: Identify new markets, customers, and partners to achieve sales and revenue targets.

• Sales & Marketing Intelligence: Conduct market research and implement strategies to boost business growth.

• Stakeholder Relations: Cultivating excellent relationships with Bodaboda Suppliers, Boda-boda leadership, and all regional dealers.

• External Partnerships: Partner with external partners to ensure the sales growth in the country across all branches and sales points.

Sales, Marketing & Brand Integration

• Cross-Functional Collaboration: Collaborate with Retail, Marketing, Brand, and Comms to deliver sales results.

• Campaign Execution: Plan, execute, and evaluate campaigns, promotions, and events while ensuring policy compliance.

• Field Engagement: Prepare and host boda-boda/chairmen meetings in the designated regions and participate in roadshows organized by Watu and its partners.

Client Relations & Operations

• Product Education: Educate clients on Watu product and operations to simplify awareness of critical organizational products, processes and policies.

• Feedback Loop: Direct supervision of feedback collection, escalation, and response.

• Resolution Management: Manage and respond to the feedback and escalation of issues raised and monitor feedback received from the complaints department as per the required timeline.

Reporting & Administration

• Departmental Reports: Make regional departmental reports and present them to management.

• General Tasks: Carry out any other responsibilities assigned by management. 

Knowledge, Skills and Qualifications:

Qualifications:

• Bachelor's degree in business administration, management, or related field
• At least 5 years of experience in sales preferably in the financial sector, FMCG and Telecommunications. 

Skills:

Technical Skills:

• Hands-on experience localising product experiences across markets
• Proficient in Google Workspace applications and other relevant software tools.
• Proven track record of leading and managing a big team 
• Excellent knowledge of retail, sales, marketing, customer service, quality assurance, logistics and supply. 
• Willingness to travel and work in different locations

Behavioural skills:

• Excellent leadership and management skills, excellent communication abilities, and technical proficiency in the security field.
• High analytical mind for evaluating complex situations, identifying potential threats, and a commitment to ethical judgment and conflict resolution.
• Strong interpersonal skills and the ability to work harmoniously in an organisation with diverse business operations.
• Ability to work under pressure, handle multiple tasks and deadlines, adapt to changing situations, and manage conflicts effectively.
• May require working in various conditions, including outdoor areas and on ground.
• Must be prepared to handle physically demanding tasks and emergencies.
• Comprehension of the business and market dynamics

People & Leadership Skills

• Must adhere to the company code of conduct
• Embraces, leads, and embeds change
• Must actively demonstrate the values of Watu
• Must lead, attend, and participate in team meetings
• Motivates, coaches, and develops others
• Clear Communication, problem solving and active listening skills
• Strong Ethics and Standards

Key Result Area

Performance Target

Boda-Boda Outreach

Organize at least 4 boda-boda/chairmen meetings in a month.

Team Productivity

Ensure 100% staff productivity in the region covered.

Sales Conversion

Monitor the delivery of a minimum of 50% sales conversion rate of the entire team monthly

Team Development

Lead, coach, mentor, and develop the team by conducting monthly 1-1s, mid-year appraisals, and annual appraisals; consistently giving and receiving feedback.

Stakeholder Management

Ensure that a leadership relationship between Watu branches and the stage chairman is well maintained.

Feedback Handling