Brand Activation Manager

Shape our vision and tell our stories. 

Electrolux Group 

At Electrolux Group, a leading global appliance company, we strive every day to shape living for the better for our consumers, our people and our planet. We share ideas and collaborate so that together, we can develop solutions that deliver enjoyable and sustainable living. 

Come, join us as you are. We believe diverse perspectives make us stronger and more innovative. In our global community of people from 100+ countries, we listen to each other, actively contribute and grow together. 

Join us in our exciting quest to build the future home! 

About the job: 
As Brand Activation Manager, you will bring the Electrolux brand to life across the full consumer journey. You will lead integrated campaigns, product launches, and high-impact activations across PR, influencer marketing, sponsorships, and events—ensuring strong local execution aligned with global brand guidelines and local market relevance. 

You will report to: Marketing & TO Manager, Adriatics & Greece 

What you'll do: 

Thanks to you, the Electrolux brand will come to life across the entire consumer journey through impactful campaigns, product launches, and engaging activations. You will drive integrated marketing across digital, PR, influencer, events, and partnerships - ensuring strong execution, collaboration, and measurable results that elevate brand presence. 
  

In detail, you will: 

• Support the development and execute 360° brand activation campaigns across key consumer touchpoints (digital, social, retail, PR, influencer, experiential) 

• Plan and coordinate product launches in close collaboration with Trade Marketing, Product Management, and Sales 

• Contribute to the planning and alignment of integrated marketing activities across the consumer journey, including partnerships and post-purchase initiatives 

• Implement and manage PR and influencer marketing activities to enhance brand visibility and engagement 

• Coordinate and guide the social media agency, overseeing content planning, campaign execution, and performance optimization in line with brand objectives 

• Identify and coordinate strategic partnerships and sponsorship opportunities 

• Organize and execute brand events, product launches, trade shows, and experiential activations 

• Track performance of marketing campaigns and activations, applying insights to improve effectiveness and execution 

• Collaborate with cross-functional teams and external agencies to ensure effective execution and delivery 

Qualifications & Requirements: 

• Degree in Marketing, Communications, or a related field 

• Minimum 5 years of experience in brand activation, campaign management, or integrated marketing 

• Experience in FMCG, consumer electronics, or similar industries is a plus 

• Exposure to PR, influencer marketing, and event management is a plus 

• Strong stakeholder management and collaboration skills within a matrix environment 

• Strong communication and presentation skills 

• Hands-on, proactive, and results-driven mindset, with the ability to adapt in a fast-paced environment 

• Creativity, storytelling capability, and social media savvy, combined with strong awareness of cultural trends, the local environment, and consumer behavior 

• Strong project management and organizational skills 

• Fluency in English (additional regional languages are a plus) 

Where you'll be:  

You will be based in our modern office in Zagreb alongside our colleagues who work within the finance, product line, operations, service and sales teams. 

Benefits highlights:  

• Competitive compensation package 

• Flexible working environment (5 days of working from home per month) and strong work-life balance 

• Open, collaborative culture with a “people-first” mindset 

• Dynamic, international working environment 

• Career growth opportunities within Electrolux Group 

As part of Electrolux, we will continuously invest in you and your development. There are no barriers to where your career could take you.  

For more information go to:  www.electroluxgroup.com.