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Job Description
- Develop the Ads marketing strategy to acquire and retain advertisers at scale.
- Plan, implement and track acquisition/win-back-marketing campaigns.
- Track and analyze campaign effectiveness to transform learnings into more enhanced marketing strategy and campaign plans.
- Innovate and develop best practices for Business-to-Business (B2B) advertiser acquisition at Google.
- Partner with cross-functional teams across Google to ensure the successful execution of the marketing strategy.