Sub Regional Marketing & Communications Manager
Job Description
What if you could do work that makes a difference?
At WSP, you can.
WSP is a leading engineering and professional services organisation, bringing together expertise across infrastructure, transport, environment, energy, property, and buildings.
Our people work with clients, partners, and communities to address complex challenges and create positive, lasting outcomes. With teams across the Central Europe and around the world, we combine local knowledge with global experience to deliver practical and sustainable solutions.
Join a team where your skills, ideas, and experience can help deliver projects that create positive outcomes for communities, clients, and the environment. With opportunities to collaborate across disciplines, access global expertise, and contribute to meaningful work, you'll be supported to develop your career in a way that works for you.
Position Overview
The Sub-Regional Marketing & Communications Manager is responsible for positioning the WSP brand across the sub-region in line with WSP’s global brand strategy and desired brand positioning, while supporting the transformation of Marketing & Communications into a key driver of business growth.
This role is responsible for coordinating and representing Marketing & Communications activities across Italy, Spain, Hungary, Turkey, and Greece (added through the Ricardo integration). The position also serves as the Marketing & Communications representative on the Italian Management Team.
The purpose of this role is to support WSP’s growth ambitions across the sub-region by strengthening the company’s reputation as a visible, trusted, and leading brand in the markets where we operate.
Key responsibilities include ensuring that global brand and marketing strategies are effectively adapted, relevant, and impactful within the sub-region, aligning marketing initiatives with business priorities and growth objectives. The role connects WSP’s global vision with local market realities, ensuring consistency while maximising regional relevance and impact.
Acting as a regional champion, the Sub-Regional Marketing & Communications Manager leads the integration and delivery of regional campaigns, identifies opportunities to amplify strategic initiatives, and drives alignment with WSP’s Global Strategic Action Plan and regional growth ambitions.
The role also serves as a strategic advisor to business leaders, country managers, and commercial teams, helping to strengthen WSP’s market presence, enhance reputation, and enable business growth across key sectors.
Success in this position requires strong influencing and stakeholder management skills, a collaborative and creative mindset, and a solid understanding of business priorities within a highly matrixed and international environment.
YOUR NEW ROLE, WHATS INVOLVED?
This role is designed to make marketing a true growth engine for WSP, connecting strategy, brand, and business to strengthen our leadership and accelerate expansion across Italy, Spain, Hungary, Turkey, and Greece, could be located in either Spain or Italy.
Execute sub-regional brand positioning and awareness strategies, establishing WSP as a leading brand, technical reference and trusted advisor in the region.
Partner with business leaders to connect marketing with commercial outcomes, driving opportunity generation, key account development, and participation in strategic bids.
Collaborate on the design of go-to-market strategies by sector, prioritizing markets with the highest growth potential.
Collaborate in the Account-Based Marketing (ABM) programs targeting strategic accounts.
Lead high-impact campaigns and strategic events, translating global initiatives into locally relevant activations.
Collaborate closely with global and regional teams to ensure alignment, coherence, and excellence in execution.
Responsible for managing and working closely with the sub-regional Marketing Manager to ensure strong sub-regional marketing and communications support, in alignment with the regional growth agenda.
Resource request planning from global service teams to ensure adequate and timely support for regional and sub-regional initiatives.
WHAT IF IT WAS YOU?
A professional with at least 10 years of B2B marketing experience, ideally within engineering, architecture, consulting, or professional services.
Bachelor’s degree in business or marketing is strongly preferred.
Proven experience in brand positioning, commercial growth, and strategic marketing within global and matrix organizations.
Deep understanding of the complex B2B sales cycle, including public sector procurement.
Experience in integrated campaigns, strategic events and sponsorships, and Account-Based Marketing (ABM).
Proven experience in developing and executing marketing strategies in a matrixed, multicultural, multilingual, and multi-country context.
Strong understanding of the market landscape, client needs, and growth drivers.
Strong ability to influence and work collaboratively across multiple stakeholders as well as global, regional, and corporate services teams to deliver best-in-class marketing initiatives and ensure seamless integration across functions.
Excellent analytical, communication, and leadership skills.
Fluency in English is required.
WHAT YOU’LL LIKE ABOUT US:
A working environment inspired by diversity, driven by inclusion.
Our flexible working policy - We recognise the importance of work-life balance and encourage you to find yours.
WSP is about making the world around us a better place, including the environment, transport infrastructure, buildings and land use.
Excellent career prospects. We're growing fast, and every day we strive to outdo ourselves. We are open to your ideas and want to try new things. We have a supportive environment that invests in your development and training.
WSP is about embracing a culture of collaboration with colleagues who stand out for their skills. Come and discover our fantastic team!
OUR RECRUITMENT PROCESS:
Telephone interview: We'll start with a telephone interview to get to know you better and discuss your experience.
Hiring Manager Interview: You will meet with our Hiring Team to assess your technical and cultural skills.
Interview with the Marketing & Communications Director Nordics & Central Europe: A meeting to discuss your potential role and our strategic vision.
ABOUT US:
We are one of the world's leading engineering and professional services firms. Our trusted employees share a common goal of making a positive and lasting impact on the communities we serve through a culture of innovation, integrity and inclusion.
Are you hesitating to apply? Go for it! We are proud to promote diversity, equal opportunities and professional integration within our teams, and we are convinced that our differences and an inclusive working environment contribute to our development. All applications will be carefully considered.
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