Social Media Specialist

The position drives social community strategy, management, and growth as well as contributes to and supports overall social media strategy. The position guides, develops, manages and provides insights on conversations about the Lowes Foods & Kj's Market brands. Serving as the primary public voice on owned & non owned social channels, this position plays a key role in driving public perception and social engagement in the brands. This role will coordinate conversation leveraging the grassroots network and our social listening partner, and will define the overarching architecture across key platforms. In addition to driving the organic social strategy, this position will be instrumental in executing paid social campaigns across major social media platforms.