Job Description
Company description Publicis Groupe, known for its world-renowned creativity, best in class technology and data assets, and digital and consulting expertise, is one of the world’s largest communications groups. With 80,000 staff in over 100 countries, the Groupe has capabilities in Creative, Media, Digital Business Transformation and Production. As a Connecting Company for the Connected Age, Publicis Groupe is able to deliver winning solutions for clients through the Power of One - driven by a common purpose, a powerful spirit, shared behaviours, great character and a relentless focus on our clients. Overview The Digital Manager owns strategic planning and campaign execution for assigned clients. This position is both strategic and tactical in scope, requiring the Manager to independently generate strategic insights for the campaigns in his/her/their portfolio and implement campaigns with the support of the media team. Managers train Digital Planners/Buyers on client specific requirements, providing expertise inoptimization strategies and guidance on best practices related to client communication. Responsibilities • Effectively communicate digital strategies and rational for tactical approaches for each campaign • Execute, manage, and optimize online biddable media campaigns and programs for agency clients (e.g. paid search and social, auction/exchange based performance media, audience, based buying, remarketing campaigns) while meeting or surpassing client performanceexpectations • Develop, grow, and maintain relationships through exceptional client service • Formulate proposals for new client opportunities • Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch • Partner with Analytics team on campaign measurement reporting and insights generation • Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities • Work with media partners to ensure accurate platform implementation • Troubleshoot issues on all pre-production and live campaigns • Oversee campaign QA process • Generate and manage monthly bill/pay and spend reporting in coordination with Analyst • Lead and assist in coaching, managing, and educating Planners/Buyers and Sr. Planners/Buyers, helping to support campaigns • Attend client meetings • Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance
• Effectively communicate digital strategies and rational for tactical approaches for each campaign • Execute, manage, and optimize online biddable media campaigns and programs for agency clients (e.g. paid search and social, auction/exchange based performance media, audience, based buying, remarketing campaigns) while meeting or surpassing client performanceexpectations • Develop, grow, and maintain relationships through exceptional client service • Formulate proposals for new client opportunities • Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch • Partner with Analytics team on campaign measurement reporting and insights generation • Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities • Work with media partners to ensure accurate platform implementation • Troubleshoot issues on all pre-production and live campaigns • Oversee campaign QA process • Generate and manage monthly bill/pay and spend reporting in coordination with Analyst • Lead and assist in coaching, managing, and educating Planners/Buyers and Sr. Planners/Buyers, helping to support campaigns • Attend client meetings • Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance