Marketing Campaign Manager

Day in the life of Marketing Campaign Manager:

As a Marketing Campaign Manager, you will develop integrated campaigns and sustainment action plans for Fluke EMEA – driving execution forward for multiple complex programs, initiatives, and product lines. Our campaign managers work with Commercial Strategy, Sales, and Product Marketing to gain an in-depth understanding of our customers, including various personas, jobs-to-be-done, and product applications. You will partner with execution teams across Channel Marketing, Demand Generation, Digital Marketing, Creative Services, Web Development, and external agencies to ensure all customer-facing touchpoints reinforce the strategy.

We work in a highly flexible environment where your personal and career development is one of our key priorities. Working for Fluke feels like having a second family, we truly care about each other, and we always have each other’s back.

Responsibilities:

• Establish together with our Commercial Strategy team monthly, quarterly, and annual marketing plans inclusive of, but not limited to multi-channel campaigns to establish our brand with our target audience, gain credibility in the market, drive demand for our products, and build loyalty and advocacy among our existing customers.
• Develop integrated marketing campaigns and sustainment action plans. This includes planning, messaging development, creative briefing, asset creation management, and supporting activation through our Channel Marketing and Demand Generation teams.
• Closely follow-up on campaign development, track progress and inform partners on the status in a very structured manner.
• Analyze, review, and present campaign performance monthly/quarterly to partners and recommend areas for additional exploration and improvement; and optimize/right-size the marketing plan to address gaps or opportunities based on findings.
• Being the EMEA marketing ambassador for our Marketing and Sales teams, and collaborating with our Global Marketing Teams to strengthen our global brand.
• Apply a curious mind to always look for the latest insights, developments, potential for experimentation and learnings; being open to pro-actively sharing with the wider team.
• Understanding (digital) customer journey thoroughly, linking offline and online seamlessly offering the best experience to the customer

Your team:

• You will be part of the EMEA Marketing Communications team, a very diverse team of different nationalities, various talents, and professional backgrounds. This mix of people and skills brought together makes one outstanding whole. As part of your onboarding program, you will join a short introduction to each Fluke department, participate in product and application training, join customer visits, meet the commercial strategy and marketing teams, and partake in many fun activities. No day is the same in the Marketing team!

Experience:

• Bachelor’s Degree in business, (digital) marketing, communications, or related field;
• 5+ years of experience within a mid-to-large size company responsible for vertical market campaign strategies, building and carrying out 360 marketing campaigns;
• Extensive project planning and managing skills, able to balance multiple projects simultaneously;
• Excellent written and verbal communication skills in English with a consistent track record of delivering powerful messaging; ability to write and/or edit customer-facing marketing communications;
• A combination of B2B (lead generation) and B2C experience.

Personal Skills:

• Self-starter with a proven ability to use initiative, effectively multitask, navigate ambiguity, and work in a fast-paced atmosphere; biased towards action;
• A collaborative mentality and approach to the many projects that require team members from different marketing teams, other departments, and the broader Fluke organization to be successful.
• Creative, innovative, results-oriented, with demonstrated ability to work as a great teammate to drive business success.

Why you should join Fluke

• Extraordinary Teams: Whether across functions, operating companies, or regions, we are re stronger together. As a team, we solve problems that no individual could solve alone. We learn things that no one could learn alone. This helps all of us achieve extraordinary results: the team, the individual, and our customers.
• Customer Success Inspires Our Innovation: The more we understand and immerse ourselves in our customers' businesses, the more we can innovate to help them succeed. Our innovations move our customers' products, services, and processes forward. For them, we are a key partner. For us, our customers' success epitomizes our Shared Purpose.
• Kaizen is Our Way of Life: Kaizen or continuous improvement is the foundation of our culture and fuels our drive to find a better way. We are on a constant journey to innovate our products, processes, and teams to produce breakthrough results on behalf of our customers. Our commitment to improvement helps us learn from our successes and failures and grow as individuals and teams.
• Inclusion And Diversity: We all have a role in building a community where everyone belongs. Where you can speak your mind, be yourself, and feel supported. It’s how we achieve more together — for each other, for our customers, and the world. Inclusion and diversity are important to creating the culture and the environment we want to have here at Fluke and Fortive.

Fortive Corporation Overview

Fortive’s essential technology makes the world stronger, safer, and smarter. We accelerate transformation across a broad range of applications including environmental, health and safety compliance, industrial condition monitoring, next-generation product design, and healthcare safety solutions.

We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in software-powered workflow solutions, data-driven intelligence, AI-powered automation, and other disruptive technologies. We’re a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to groundbreaking sustainability solutions.

We are a diverse team 18,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact. 

At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference. 

At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone. 

At Fortive, we believe in growth. We’re honest about what’s working and what isn’t, and we never stop improving and innovating.

Fortive: For you, for us, for growth.