Manager, Digital Acquisition - Internal Platform

The Internal Acquisition Marketing Manager is responsible for acquiring customers through MGM and internal conversion platforms, in addition to demonstrating leadership within team. This position will be leading the budget, strategy, implementation, and measurement of all internal acquisition initiatives.

• Optimize marketing investments to drive internal acquisitions, increase cost efficiencies and deliver key measurement metrics including acquisition accounts and early engagement for internal card acquisition.
• Understand end-to-end processes from target segmentation, acquisition channels, applications processing, gift fulfillment, customer servicing, operational risk and compliance requirements to ensure project delivery.
• Build strong and effective internal cross lines of business to ensure strategy alignment and smooth facilitation of project implementation.
• Lead the team to work with agencies to create effective marketing strategies, execution plan and performance tracking for internal acquisition campaigns crossing all American Express proprietary and co-brand products.
• Manage end-to-end project delivery, project status reporting, risk management and issue escalation, ensuring that projects are delivered timely and within scope.
• Ensuring compliance with all legal and regulatory requirements while keeping customer experience as top priority.

• Extensive experience in marketing & communications, with a strong understanding of agency ecosystems and the ability to effectively lead teams working with agencies.
• Proven leadership in media strategy, with deep expertise in Taiwan media landscape and a track record of driving integrated, multi-channel campaigns that deliver measurable business outcomes.
• Strong strategic thinking with the ability to generate market insights and translate them into clear, scalable, and results-driven marketing strategies.
• Demonstrated ability to lead innovation and identify new growth opportunities, with ownership of driving outcomes across complex, cross-functional initiatives.
• Strong leadership experience and the ability to build collaborative working relationships across American Express and external partners.
• Ability to operate effectively in a matrixed organization, balancing agility with strong governance and compliance requirements.
• Strong analytical mindset with sound business and financial acumen; able to connect marketing performance to business outcomes and influence senior stakeholders.
• Strong understanding of American Express products and value proposition, or deep knowledge of the Financial Services industry, with the ability to translate this into competitive marketing strategies.

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.

As part of Team Amex, you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.