Job Description
Company description Spark Foundry is the agency that is shaped by ideas. We believe everyone’s ideas are powerful – big or small. Our knack for exploring them makes us better. We strongly believe in collaboration, where a thriving working relationship leads to everyone’s best work. Luckily, this conviction attracts likeminded clients and talent to create a positive and magnetic team. We’re constantly adapting to each of our clients’ businesses’ needs to avoid stagnation. This ensures that our clients get the best service to tackle their future-facing challenges and that our team stays on their toes. Above all, we love to go above and beyond what’s expected of us. We’ve done this through media innovation that is recognized by both the industry and by our clients who reap the benefits. The near future is very bright for Spark Foundry, whether that’s a result of Publicis Groupe’s investment in groundbreaking global & local tools and data solutions or because of the contagious momentum amplified by new team members and new clients. Overview As a Senior Planner at Spark you are an important member of a broader Strategy team, which pursues and activates against meaningful human insights with the goal of driving measurable business outcomes. The Senior Media Planner’s key skill set includes deep analytical skills, math proficiency, and significant creativity, a solid understanding of consumer behavior, strong negotiation skills and great attention to detail. Responsibilities Gather and analyze marketing, industry, and human insights data to determine the client’s advertising and media needs Develop a firm understanding of marketing objectives and strategies, the human–product relationship and human–media relationship Develop understanding of client’s business and competitive landscape Assist in developing budget allocations across media resulting in strategic and effective media plans Present plans to the client brand group, with assistance of more senior media team Clearly communicate media objectives, strategies and executional guidelines to execution teams Work closely with agency partners Maintain strong relationships with media suppliers and stay abreast of market conditions Campaign maintenance ensuring quality control and adherence to overall media plan objectives. Develop campaign performance documents, including online campaigns Utilization and knowledge of syndicated media, research, and other data resources Take an active role in client education of the evolution of the media landscape Active participation in internal and external status meetings Develop/assist with development of POVS Active participant in the overall financial process - responsible for collecting and inputting data and ensuring monthly billing is accurate and delivered on deadline Qualifications Bachelor's degree; degree or concentration in advertising, marketing, business administration, and communications preferred +3 years in a Media Strategy role Strong written and verbal communication and presentation skills Demonstrated experience in negotiating Able to work successfully within a team, handling high volume workload, and meeting tight deadlines under pressure Demonstrated critical thinking and problem-solving abilities Strong analytical abilities & proficiency in math Ability to effectively utilize media research and reporting resources Technical proficiency, particularly with media systems and MS Excel, Word and PowerPoint Additional information We’re committed to building a diverse and inclusive workplace. Accommodations are available throughout the hiring process upon request. Salary Transparency matters to us. The salary range for this position is $50K-$60K CAD per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data. AI Use We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people. Spark is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices. We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. Please contact our recruiter for any questions, accommodations or specific requests. We thank all candidates for their interest in Spark however, only those candidates selected for an interview will be contacted.
Bachelor's degree; degree or concentration in advertising, marketing, business administration, and communications preferred +3 years in a Media Strategy role Strong written and verbal communication and presentation skills Demonstrated experience in negotiating Able to work successfully within a team, handling high volume workload, and meeting tight deadlines under pressure Demonstrated critical thinking and problem-solving abilities Strong analytical abilities & proficiency in math Ability to effectively utilize media research and reporting resources Technical proficiency, particularly with media systems and MS Excel, Word and PowerPoint
Gather and analyze marketing, industry, and human insights data to determine the client’s advertising and media needs Develop a firm understanding of marketing objectives and strategies, the human–product relationship and human–media relationship Develop understanding of client’s business and competitive landscape Assist in developing budget allocations across media resulting in strategic and effective media plans Present plans to the client brand group, with assistance of more senior media team Clearly communicate media objectives, strategies and executional guidelines to execution teams Work closely with agency partners Maintain strong relationships with media suppliers and stay abreast of market conditions Campaign maintenance ensuring quality control and adherence to overall media plan objectives. Develop campaign performance documents, including online campaigns Utilization and knowledge of syndicated media, research, and other data resources Take an active role in client education of the evolution of the media landscape Active participation in internal and external status meetings Develop/assist with development of POVS Active participant in the overall financial process - responsible for collecting and inputting data and ensuring monthly billing is accurate and delivered on deadline