Operations staff- Operation Management Department, Marketing Partner Business (A&M)

Job Description:

Business Overview

Ad & Media Company provides advertising and marketing services, including digital advertising, research, and influencer business.

Its appeal lies in its ability to offer end-to-end solutions for all aspects of marketing, from upstream strategy formulation to downstream execution such as ad operations, performance measurement, and data analysis.

Marketing-related businesses include "Rakuten Marketing / LinkShare," which provides general digital marketing solutions, "Rakuten Data Marketing," which offers marketing solutions utilizing Rakuten's big data, and "Rakuten Insight," which provides marketing research services, among other wide-ranging marketing businesses.

This environment allows you to place yourself in an organization that forms the core of Rakuten Group, leading to your personal growth and career advancement.

Department Overview

Ad Sales Department is a division dedicated to providing Rakuten Group's "Marketing Solutions" to advertisers.

Specifically, it is a sales organization that addresses advertisers' challenges by combining:
Rakuten data based on approximately 100 million Rakuten member IDs.
Rakuten media spanning about 70 services.
AI incorporating the latest technology.

Regarding point 1, Rakuten data based on approximately 100 million Rakuten member IDs, we have recently been focusing on expanding not only online but also offline data. We have also started providing targeting and measurement services utilizing "offline purchase data." This enables us to offer integrated "solutions" that combine online and offline aspects.

Regarding point 2, Rakuten media, which encompasses about 70 services, handles a wide range of "user communications" including not only display advertisements but also email advertisements, sampling advertisements, and direct mail advertisements. This allows for a "multi-faceted approach" to reach appropriate users.

Regarding point 3, in terms of AI, we have recently developed technology to predict "future purchasers" and have commenced offering advertisements based on this. This enables us to improve the effectiveness for advertisers who prioritize performance.

Ad Sales Department will continue to provide "unique" solutions in the digital advertising industry that can only be realized within the Rakuten Group.

As Operation Section, we manage tasks related to advertising placement. Specifically, we have three key roles
1.Review and Estimation Direction: Directing various reviews and estimations linked to the sales process, as well as handling registration tasks.
2.Campaign Management and Creative Direction: Managing the progress of tie-up campaigns and directing creative production.
3.Event Sponsorship Sales Support: Concluding contracts related to sponsorship sales for Rakuten-hosted events, overseeing production progress, and providing event operation follow-up.

Position:

Why We Hire

Rakuten Group has positioned "AD Business" as its fourth pillar, following Commerce, Fintech, and Mobile. Ad Sales Department is currently recruiting new members amidst rapidly expanding sales.

Position Details

Job Summary

- Sales Assist / Creative Direction / Campaign Management / Event Sponsorship Related Operations in Ad Solution Sales  

- Improvement of the above business  

Job Details  

Sales Assist:  Various review registration, quotation acquisition, order registration, ad manuscript review progress, client checkback  

Event Sponsorship Related:  Preparation of sales materials, promotion of menus, legal review of contracts, order registration, booth exhibition follow-up  

Creative Direction:  Understanding submissions ~ Creating schedules and composition plans, ordering and directing production companies, setting up internal systems, reviewing ad manuscripts and progressing production  

Campaign Management:  Understanding submissions ~ Campaign scheme design / proposal, prize review registration, campaign summary creation, ordering and directing to vendors  

Business Improvement:  Practical Measures ~ Planning and Implementing Improvement Measures (Standardization and Man-hour Reduction),Measuring Effects  

Stakeholders  

Main Stakeholders:Sales Division,Advertising Operations/Audit Division  

Collaboration: Production company, shipping agency  

Report to: Advertiser or Agency

Work Environment

- The entire advertising sales department will be about 65 people. Mainly Sales Division, Planning Division, Operations Division. (as of February, 26)  

- This position section consists of 18 people. (as of February, 26)  

- The ratio of mid-career employees and new graduates is 9:1  

- As a mid-career employee, the advertising industry is the main industry, but we have been participating in a wide range of industries in IT and WEB fields.  

Example Career Path

- 1-3 years: Manager (10 names later, multi-team management)  

- 4-6 years: Senior Manager (30 names, management of multiple groups)  

- Others: There is a flexible assignment environment according to the career plan, such as transfer by applying for open positions in other businesses within Rakuten.

Mandatory Qualifications:

- Service experience 5 years or more  

- Advertising (online, offline) Experience in industry and field  

- Experience in business improvement / improvement planning / promotion  

- Those who can systematically organize things and are logical thinking-oriented

Desired Qualifications:

Desired Candidate Profile

- Analytical ability (collecting and organizing information, understanding complex situations)  

- Problem Solving Ability  

- Logical thinking  

- Motivation for growth  

Desired Experience/Skills  

- Experience in managing the progress of DMs, offline advertisements, events, etc.  

- BPR/BPM  

- Project Management    

Other

‐ A person who is thinking about switching to a middle or back office in a sales position in the advertising industry or area (regardless of online)    

- People with experience and knowledge of ad technology

Other Information:

Additional information on Location

Futako Tamagawa Rise Office

2-21-1 Tamagawa, Setagaya-ku, Tokyo

Additional information on English Qualification

English Requirement: Yes
*TOEIC, TOEFL, IELTS, etc.
*Details will be provided if you proceed to the selection process.

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