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Job Description
- Serve as a high-level individual contributor and thought leader, partnering with App Ads engineering and product leads to facilitate strategic, data-driven decision-making and facilitate cross-functional knowledge sharing.
- Conduct sophisticated quantitative analysis of performance metrics and market dynamics to drive business outcomes and long term product strategy that align with KPIs.
- Lead the development of advanced experimentation and measurement frameworks to design business-critical tests that deepen understanding of the ads ecosystem and refine product roadmaps.
- Design comprehensive data tracking plans and infrastructure for new feature launches, performing deep dives into session-level trends to prioritize engineering resources and identify growth opportunities.
- Build centralized business metric hubs to monitor key performance drivers, providing early intelligence on competitive risks, market opportunities, and the overall health of the App Ads business.