Job Description
The Senior Trade Marketeer is part of the Marketing Department and reports directly to the Trade Marketing Manager.
He/she plays a key role in maximizing the value of supplier marketing budgets by designing trade marketing plans and ensuring their effective execution.
A core dimension of the role is the development of partnerships, notably within the Colruyt Group, to drive cross-company marketing initiatives and unlock new growth opportunities for Newpharma.
Beyond execution, the Senior Trade Marketeer acts as a reference point within the team, leveraging experience to guide, challenge and elevate the practices of more junior team members, without managerial responsibility.
Trade Marketing & Partnership Development
Design and implement annual trade marketing plans based on budgets negotiated by the Purchasing Department, ensuring strong alignment with commercial agreements and business priorities
Develop win-win partnerships with key suppliers and pharmaceutical laboratories, maximizing brand visibility and sales performance on the e-commerce platform
Drive and expand collaborations within the Colruyt Group, identifying and launching inter-company marketing initiatives (co-branded campaigns, cross-channel activations, shared visibility opportunities, etc.)
Actively identify new partnership opportunities (internal & external) to enrich the marketing actions
Bring creative recommendations to suppliers, going beyond standard offerings to propose innovative activations
Leverage data and customer insights to strengthen the relevance and performance of marketing collaborations
2. Supplier Relationship Management & Commercial Activation
Present and promote the full range of marketing opportunities (campaigns, visibility packages, loyalty programs, special operations…) to suppliers acting as the main point of contact for a specific lab’s portfolio
Proactively engage suppliers in key commercial moments (e.g. Black Friday, flash sales, seasonal campaigns)
Support discussions with suppliers on temporary and tactical activations aligned with existing agreements
Ensure alignment between marketing initiatives and pharma constraints/regulations
3. Operational Excellence & Cross-functional Coordination
Ensure smooth execution of all marketing actions in close collaboration with internal stakeholders (Marketing, Purchasing, Pharma, etc.)
Coordinate and share all relevant information (reservation files, Jira, ERP updates…) to ensure alignment across teams
Follow-up billing processes and resolve invoicing issues in collaboration with support teams
4. Performance Monitoring & Reporting
Track and analyze KPIs of marketing actions, ensuring performance and ROI
Provide regular reporting and insights to stakeholders (Marketing & Purchasing teams)
Translate data into actionable recommendations for continuous improvement
Maintain a strong understanding of market trends and marketing innovations