Senior Social Media and Media Relations Manager

East West Bank is seeking a bilingual “Senior Social Media and Communications Manager” to join our Corporate Communications team. This role requires fluency in English and Mandarin, strong writing skills, and expertise in social media management. Responsibilities include executing external communications, managing media relations, and driving the bank’s social media strategy to enhance brand presence on Chinese social media channels such as WeChat and Xiaohongshu. The role will monitor social conversations, engage with audiences, and manage negative feedback. This is a mid-level full-time position for a creative, data-driven professional.