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Data Transformation Lead, Media and Entertainment
Posted 2 weeks ago
Job Description
- Partner strategically with clients to define data and measurement infrastructure strategies, collaboratively establishing execution roadmaps and goals.
- Lead first-party data integration and durable measurement sales cycles for performance and lead generation advertisers across Google buying doors.
- Drive client buy-in and adoption of foundational infrastructure (Enhanced Conversions, Enhanced Conversions for Leads, Google Tag, Google Analytics 4) and solutions (Ads Data Manager, Server-side Google Tag Manager, Publisher Advertiser Identity Reconciliation).
- Serve as the primary point of contact on durable ad measurement and first-party data ingestion in Google platforms, while educating, driving influence, and build relationships with stakeholders through deep measurement subject matter expertise.
- Accelerate adoption of Google's advanced AI offerings by extending beyond the AI capabilities currently embedded within Google Ads products (PMax, Demand Gen) to deliver value to customers.