Branding and Communication Leader

About Graitec Group Graitec is a global leader in Building Information Modeling (BIM) solutions, designing and developing software that helps architects, engineers, and manufacturers design smarter and better. With over 30 years of innovation and an entrepreneurial spirit, we’ve tripled our revenue in just five years. Our North Star is clear — accelerate the digital transformation of the AECO industry and model the future. We achieve this by growing our recurring revenue through innovative software and services that drive adoption, integration, and lasting value for our customers. Our 800 experts across 30+ offices in 12 countries support more than 270,000 users worldwide. As a global Autodesk Platinum Partner, we combine world-class partnerships with our own cutting-edge software and services to drive performance and sustainability across the industry. At Graitec, we move fast and think big. We collaborate across teams and borders, embrace diversity, and challenge ourselves to innovate every day. We believe in doing the right thing, breaking down silos, and making an impact together. How we work: Growth, Agility, Innovation, Responsibility How we behave: Ambition, Engagement, One Graitec, Positive Energy Learn more about the Graitec Group: graitec-group.com/graitec-a-global-player About the Team Hiring The Communications team oversees the end-to-end content lifecycle, from strategic planning and creation through to distribution and performance analysis. The team ensures seamless collaboration with internal stakeholders and external partners to deliver impactful, brand-aligned messaging across all channels, driving audience engagement, lead generation, and business growth. Overview Business Purpose & Value Contribution The Communication Director defines and leads Graitec’s global communication and brand strategy to strengthen positioning, visibility, and credibility across markets. This role ensures Graitec communicates with one strong, consistent voice across all solutions, initiatives, and regions. It owns brand governance, PR strategy, corporate visibility, and communication frameworks, while working in close collaboration with the Content/Storytelling team and Product teams to translate strategy into clear, high-impact narratives and communication assets. The Communication Director oversees the communication strategy and brand alignment across Graitec’s main corporate visibility platforms, including: · The Graitec corporate website · The Graitec Group LinkedIn page · The Graitec Group YouTube channel The role plays a central part in positioning Graitec as a recognized leader in the AECO industry by elevating key strategic programs such as Innovation, Sustainability, Industry Engagement, and major corporate milestones such as the 40 Years of Graitec celebration. The Communication Director also develops and maintains strong external partnerships (e.g., Women in BIM, Global Award for Sustainable Architecture, key associations) to reinforce Graitec’s authority and market presence, and owns Graitec’s corporate positioning in major global events such as Autodesk University. Key Outcome Expected A Strong, Consistent and Differentiated Graitec Brand · Ensure brand harmonization across all regions, solutions, and channels · Act as the guardian of brand integrity, tone, and positioning · Define and maintain brand standards used across the organization · Support regional and growth teams in maintaining a consistent brand presence · Manage trademarks Success looks like: Graitec is perceived as a consistent, differentiated and recognizable brand across all markets. Strong PR Strategy Driving Visibility and Credibility · Define and lead Graitec’s PR strategy (earned media, press narratives, media relationships) · Structure external communication around major announcements: o Innovation o Partnerships o Strategic initiatives o Corporate milestones (ex: 40 years of Graitec) · Coordinate PR priorities with the Content/Storytelling and HR team (messaging, narratives, proof points) Success looks like: Graitec gains sustained visibility in relevant industry media, with clear narratives that strengthen credibility and brand authority. Graitec Recognized as a Leader in the AECO Industry · Strengthen Graitec’s authority through industry leadership and visibility initiatives · Develop and maintain strong strategic partnerships: o Industry associations o Women in BIM o Global Award for Sustainable Architecture o Key ecosystem players · Support executive positioning and thought leadership presence Success looks like: Graitec is increasingly seen as a credible, influential, and trusted industry leader. Innovation Positioned as a Clear Competitive Advantage · Lead the communication strategy around innovation programs (ex Graitec Lab, AI, R&D initiatives). · Ensure innovation is visible, understandable, and differentiated in the market. · Work closely with the Content/Storytelling and field team to translate innovation into strong narratives and proof points Success looks like: Innovation becomes a visible and recognized differentiator in Graitec’s market positioning. Sustainability Positioned as a Strategic Value · Define the global communication strategy aligned with business priorities. · Ensure consistent messaging across corporate initiatives, programs, and campaigns. · Work in close collaboration with the Content/Storytelling team to structure and deploy narratives Success looks like: Graitec communicates with clarity, coherence, and strong positioning across all environments. High-Level Communication Frameworks (in Collaboration with Content Team) · Define communication frameworks, and strategic messaging. · Collaborate closely with the Content/Storytelling team on the development of: o Corporate narratives o Executive communication materials o Strategic announcements o Innovation and industry storytelling. Corporate Visibility Channels Strategically Managed · Own the communication strategy, positioning, and brand alignment across Graitec’s main corporate platforms: o Corporate website (messaging, structure, positioning consistency) o Graitec Group LinkedIn page (corporate voice & positioning & posting) o Graitec Group YouTube channel (corporate visibility & thought leadership) · Work in close collaboration with: o Growth/Digital team (execution) o Content team (content development) Success looks like: Graitec’s main corporate channels consistently reflect strong positioning, innovation leadership, and brand clarity. Strategic Ownership of Major Industry event (Autodesk University) · Define narrative themes, corporate presence framework, and executive visibility strategy · Ensure alignment between brand, innovation positioning, and industry presence Success looks like: Graitec stands out as a strategic, visible, and credible player Responsibilities Strategic Communication & Brand Leadership · +7 years experience in defining and leading a global communication strategy aligned with business priorities · + 5 years managing an international team · Strong expertise in brand positioning, governance, and consistency across regions and channels · Ability to translate strategy, innovation, and corporate vision into clear, compelling narratives Executive Influence & Cross-Functional Alignment · Strong executive presence and ability to influence senior stakeholders with positive mindset · Proven ability to align Product, Marketing, Sales, and Leadership around a shared message PR, Visibility & Industry Positioning · Experience leading PR strategy and external visibility initiatives · Ability to build partnerships and strengthen brand authority through industry presence · Strong understanding of thought leadership and corporate positioning Strategic Storytelling (with Content Team) · Ability to structure high-level narratives · Strong collaboration mindset to co-develop content with storytelling and product teams Interview Process At Graitec, we’re proud to foster a diverse and inclusive workplace. We value our employees for who they are and the contributions they bring, encouraging everyone to be their authentic selves at work. This diversity helps us better serve the wide range of customers and markets we operate in. We welcome applications from all backgrounds and assess candidates solely on their skills and ability to succeed in the role. Graitec uses AI to support and streamline internal processes; however, all application reviews, screening, and hiring decisions are made solely by our Talent Acquisition team and hiring managers. · Application – Submit your CV and application via Graitec Careers. · HR Screening – An initial “get to know you” discussion. · Hiring Manager Interview – Role-specific discussion with the manager. · Peer / Stakeholder Interview – May include a presentation or collaborative exercise. · Final Interview – Conversation with the Business Unit Leader. As a signatory of United Nations Women’s Empowerment Principles, Graitec is committed to equal opportunity and pay transparency. On Target Earning pay range for this role Role Targeted Variable Pay Mix: 80% fixed + 20% variable Minimum Annual On Target Earning : 82.500 euros Maximum Annual On Target Earning: 110.000 euros Note: Salary range indicated in this add is for information only & targeted for a specific seniority level and targeted location. Final salary offer might vary depending on final candidate location, seniority,

Strategic Communication & Brand Leadership · +7 years experience in defining and leading a global communication strategy aligned with business priorities · + 5 years managing an international team · Strong expertise in brand positioning, governance, and consistency across regions and channels · Ability to translate strategy, innovation, and corporate vision into clear, compelling narratives Executive Influence & Cross-Functional Alignment · Strong executive presence and ability to influence senior stakeholders with positive mindset · Proven ability to align Product, Marketing, Sales, and Leadership around a shared message PR, Visibility & Industry Positioning · Experience leading PR strategy and external visibility initiatives · Ability to build partnerships and strengthen brand authority through industry presence · Strong understanding of thought leadership and corporate positioning Strategic Storytelling (with Content Team) · Ability to structure high-level narratives · Strong collaboration mindset to co-develop content with storytelling and product teams