Principal, EMEA Partner Marketing
Job Description
Your work days are brighter here.
We’re obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we’re shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join, you’ll feel it. Not just in the products we build, but in how we show up for each other. Our culture is rooted in integrity, empathy, and shared enthusiasm. We’re in this together, tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether you're building smarter solutions, supporting customers, or creating a space where everyone belongs, you’ll do meaningful work with Workmates who’ve got your back. In return, we’ll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul. So, if you want to inspire a brighter work day for everyone, including yourself, you’ve found a match in Workday, and we hope to be a match for you too.
About the Team
Our EMEA Marketing team at Workday leads the go‑to‑market strategy across the region, driving awareness, demand, and pipeline in close partnership with Sales, Global Partner Organization and Product. We operate as one team, combining global best practices with deep local market insight to deliver relevant, high‑impact programs. Joining us means influencing how some of the most innovative organizations in EMEA run HR, finance and planning. You’ll work in a culture that values collaboration, integrity, and innovation, with real ownership and visibility.About the Role
As Principal, EMEA Partner Marketing, you will define the EMEA strategy and run partner marketing programs that support Workday’s growth and sales goals across the region. Sitting in the EMEA Marketing CoE, you will maintain a tight connection with GPO sales leadership to ensure alignment with regional priorities.
You will directly own and execute programs in the UKI market and oversee a small virtual team of contractors in France and Germany who support partner marketing across the rest of EMEA.
Key Responsibilities
Strategy and Planning: Define and own the EMEA Partner Marketing strategy with EMEA Marketing and GPO sales leaders, aligning to regional priorities and securing executive sponsorship.
Partner-Led Demand Generation: Build and scale partner‑led demand programs that help Partner Managers hit sourced pipeline and revenue goals, with clear enablement and performance tracking.
Partner Co‑Marketing: Develop strong marketing relationships with key partners (e.g., GSIs, technology partners) and integrate them into EMEA and local marketing initiatives to build reputation and drive demand.
Market to Partners: Support partner enablement and engagement (e.g., Partner Summits, Partner Days, ongoing communications) in close collaboration with Global Partner Marketing.
Program & Budget Management: Own the EMEA Partner Marketing plan, budget and MDF alignment and maintain a clear EMEA partner marketing activity calendar.
Performance & Insight: Use global dashboards and reporting to demonstrate impact, optimize programs, and support business reviews with concise, data‑driven insights.
About You
Basic Qualifications
10+ years of B2B marketing experience in technology‑oriented companies (software/SaaS/AI), with significant exposure to Partner, Channel and/or Field Marketing.
Proven track record building strategic partner relationships and leading marketing programs across EMEA.
Experience designing and executing integrated, multi‑channel programs that drive measurable pipeline and revenue impact.
Strong analytical skills and confidence using data to guide decisions, optimize investments, and report results.
Demonstrated success working in matrixed organizations, balancing global, regional, and local priorities.
Leadership experience, with a track record of developing and influencing marketing professionals.
Strategic, hands‑on operator with strong execution rigor and attention to detail.
Other Qualifications
Outstanding written and verbal communication skills; able to influence and build consensus with senior internal and external stakeholders.
Proactive, candid self‑starter who takes ownership and drives outcomes
High level of agility and ability to prioritize in a fast‑moving environment
Strong executive presence and confidence representing Workday with senior partners and leaders.
Our Approach to Flexible Work
With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.
At Workday, we are committed to providing an accessible and inclusive hiring experience where all candidates can fully demonstrate their skills. If you require assistance or an accommodation at any point, please email [email protected].
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