Job Description
About Lucid
At Lucid, we are creating exceptional mobility experiences through innovation to drive the world forward. Built on Lucid’s proprietary technology and software-defined vehicle architecture, our award-winning vehicles bring our “Compromise Nothing™” approach to the global automotive market. That means refusing to choose between performance and sustainability, design and engineering, ambition and integrity. In Lucid Air and Lucid Gravity, we have designed and built vehicles that have redefined their segments, combining exceptional range, performance, design, and expansive space in a single experience.
We achieve this through deep vertical integration, with design, engineering, and production happening in-house across our global offices and manufacturing facilities. Our teams come from industries around the world, united by a shared commitment to excellence. By refusing to settle, you can help redefine what’s possible and shape the future of mobility.
We are seeking a hands-on, community-focused Marketing Specialist to join our Studio and Brand Experiences team.
Reporting to the East Region Marketing Manager, this role executes high-impact local events, partnerships, and immersive brand experience activations designed to drive awareness, studio traffic, and authentic community engagement. As the face of Lucid in the region, you bring national strategies to life through compelling local activations and exceptional on-site execution.
This role is ideal for someone who thrives in the field, enjoys building relationships, and takes pride in delivering premium, well-run activations.
Location: U.S. (Regional Travel Required) Reporting to: Studio and Brand Experiences – Marketing Manager East
This role would be onsite at our Southfield, MI office
You Will:
- Execute local community events and brand experience activations aligned with regional and national field marketing strategies.
- Support assigned regional studios with events, partner activations, community experiences, and key brand moments.
- Ensure studios are informed, prepared, and equipped to deliver experiences that meet brand standards.
- Manage on-site execution, including setup, show flow, customer engagement, and breakdown.
- Build and maintain local community and brand partnerships, identifying opportunities for ongoing collaboration.
- Partner cross-functionally with Retail Operations, Field Sales, Creative Marketing, and Marketing Managers to align on priorities.
- Support local Owners Club experiences and loyalty-focused activations.
- Capture local content (photos, stories, testimonials) to support broader marketing and storytelling.
- Track attendance, engagement, and feedback, delivering timely post-event reporting and insights.
- Uphold brand standards across all local executions and studio experiences to ensure a premium customer experience.
You Bring:
- Bachelor’s Degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
- 2–5 years of experience in field marketing, sales, community marketing, event execution, or brand ambassador roles.
- Strong interpersonal skills with the ability to build relationships in local markets.
- Experience supporting live events and on-site execution.
- Highly organized with strong attention to detail.
- Comfortable working evenings and weekends as required by event schedules.
- Willingness to travel locally within assigned region.
- Passion for community building, customer experience, and luxury brands.
At Lucid, we don’t just welcome diversity - we celebrate it! Lucid Motors is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, national or ethnic origin, age, religion, disability, sexual orientation, gender, gender identity and expression, marital status, and any other characteristic protected under applicable State or Federal laws and regulations.
Compensation & Benefits: Lucid offers a comprehensive and competitive benefits package including medical, dental, and vision insurance; life and disability coverage; paid time off; paid holidays; and a 401(k) retirement plan. Eligible employees may also participate in Lucid’s equity program and/or a discretionary annual cash incentive program. Incentive and equity awards, if applicable, are determined based on individual performance, role scope, market considerations, and overall company results, in accordance with the terms of the applicable plans.
Equal Opportunity: At Lucid, we believe diversity strengthens everything we build. Lucid Motors is proud to be an equal opportunity employer and is committed to providing an inclusive workplace for all. We consider all qualified applicants without regard to race, color, national or ethnic origin, age, religion, disability, sexual orientation, gender, gender identity or expression, marital status, or any other characteristic protected by applicable state or federal laws and regulations.
Accessibility: Lucid Motors is committed to providing reasonable accommodations for qualified individuals with disabilities. If you need any accommodation to participate in the application process, please contact us at [email protected].
Candidate Data Privacy: By submitting your application, you understand and agree that your personal data will be processed in accordance with our Candidate Privacy Notice.
To all recruitment agencies: Lucid Motors does not accept agency resumes. Please do not forward resumes to Lucid Motors. Lucid Motors is not responsible for any fees related to unsolicited resumes.