
VP, Martech, CRM & Lifecycle Marketing
Job Description
The Vice President, Martech, CRM & Lifecycle Marketing leads the lifecycle, CRM, marketing technology, and customer experience functions for Learning Care Group's brand portfolio. You will build modern martech infrastructure, own the lifecycle marketing program from lead through retention, lead CRM platform modernization, and partner with the VP Performance Marketing on the full demand-to-retention funnel. You will also oversee the Senior Manager CX & Voice of Customer, integrating the customer voice into the lifecycle and retention programs.